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Important Benefits of Multichannel Marketing That Make a Difference

Important Benefits of Multichannel Marketing That Make a Difference

When it comes to media platforms, people have different preferences. In addition, some individuals use multiple platforms throughout the day for different purposes. That’s why specializing in a single marketing channel is too limiting. Getting your message across to as large an audience as possible requires a multichannel marketing approach. Beyond expanding your reach, other […]

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Three Digital Marketing Misconceptions That Can Lead You Astray

Three Digital Marketing Misconceptions That Can Lead You Astray

Because digital marketing is complex and constantly evolving, too many people form erroneous opinions about the subject. When these opinions are expressed online, they may be regarded as facts by others simply because they’re published on a website. The Internet’s evolving nature can also generate misconceptions because digital marketing facts that were true years ago […]

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5 Digital Marketing Trends In the Healthcare Industry

5 Digital Marketing Trends In the Healthcare Industry

Technology has changed the way the healthcare industry approaches marketing. Here are some digital marketing trends to look out for. Live Video Streaming Live video streaming is a great way for doctors to keep in touch with their patients. Weekly or monthly streaming sessions can give patients the ability to communicate directly with healthcare professionals […]

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4 Tips for Making the Customer the Center of Your Business

4 Tips for Making the Customer the Center of Your Business

If you want your business to succeed, you need to make your customer the hero of the story. Too many businesses fall into the trap of focusing exclusively on their products and forgetting about their customers. Here are a few ways to make your customers the center of your business. Know Who They Are The […]

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Are You Targeting the Right Keywords in Your Digital Marketing?

Are You Targeting the Right Keywords in Your Digital Marketing?

Pharma companies that drive traffic to their websites using search engine optimization (SEO) can potentially make a classic mistake in their choice of keywords. That is, to optimize their web pages and blog posts for high traffic keywords (search phrases) with three or fewer words. This is understandable since high traffic keywords will bring more […]

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Pharma in the Digital Age

Pharma in the Digital Age

We are living in a digital age, and this results in more patients being less depending on their health care providers for advice and information. More patients are now able to take more control of their lives and their health. Patients feel empowered because there is so much information available for them to use online, […]

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Have You Added Blogging to Your Pharma Digital Marketing?

Have You Added Blogging to Your Pharma Digital Marketing?

With the ubiquity of Internet-capable cell phones and desktop computers, it’s fair to say that nearly everyone does their healthcare research online. People frequently go online to learn more about health conditions that concern them and to even self diagnose troubling medical symptoms. Still others research available medications and their side effects. In short, these […]

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How Do You Measure The Success Of Your Beyond The Pill Initiatives?

How Do You Measure The Success Of Your Beyond The Pill Initiatives?

When developing a “beyond the pill” strategy, you most likely wonder what will be the financial benefit. Unfortunately, you may not be able to successfully calculate what your return on investment will be after strategy or initiative is implemented. However, by focusing on patient empowerment and consumer engagement you are nurturing a relationship that doesn’t […]

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Pharma Digital Marketing Mistakes That Can Harm Your Business

Pharma Digital Marketing Mistakes That Can Harm Your Business

Are you working hard on your digital marketing but seeing no results worth mentioning? Some people in this situation might conclude that digital marketing isn’t well suited for the pharma industry. However, that doesn’t explain the success of other pharma businesses. Like all other skills, digital marketing has a learning curve, and mistakes will happen […]