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Pillars of Success in HCP Multichannel Marketing

Pillars of Success in HCP Multichannel Marketing

Data-driven multichannel marketing has a proven track record. Even so, the sophisticated executions of data integration and channel blending found in the retail industry, for example, has historically been missing from pharma marketing. But it’s now starting to emerge, and for good reason. Data-driven multichannel campaigns have higher open and engagement rates, as well as […]

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Finding A Social Media Balance

Finding A Social Media Balance

We are living in the age of mobile devices and internet, and this means remaining in constant contact with someone is now considered part of the norm. With a mobile device in almost every household and back pocket, customers are constantly expecting to receive an immediate answer with the click or push of a button. […]

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Three Tips for Patient Engagement

Three Tips for Patient Engagement

Patient engagement is a concern for those in the medical industry. According to industry surveys, 69% of patients report some type of engagement tools being used at their physician’s office. This may seem like a good number but the Insights Report suggests that number should be 100% since we’re dealing with people’s health. So, what […]

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Multichannel Marketing for Beginners

Multichannel Marketing for Beginners

Though you may not know what multichannel marketing is, you are probably doing it. Basically, it is marketing that is done through different channels in order to reach as many people as possible. Many businesses combine traditional advertising with social media marketing while others may use social media and e-mail marketing. Just because you are […]

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Why Your Business Needs Multichannel Marketing

Why Your Business Needs Multichannel Marketing

Multichannel marketing is marketing done through different channels in order to reach as many people as possible. While most businesses are on social media, some also do traditional advertising through television and the radio. You can even combine direct mailings with social media and e-mail marketing. Here are some reasons why your business needs multichannel […]

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The Next Big Deal for Big Pharma is Big Data

The Next Big Deal for Big Pharma is Big Data

“Big data” has been in the news a lot lately. Where does all the information that gets funneled through our social media feeds actually get stored? And who is ever going to look at this stuff anyway? Great question in light of the fact that we are living in a world moving at warp speed […]

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3 Ways Big Data Can Transform Marketing

3 Ways Big Data Can Transform Marketing

Big data has been touted as a transformative element for many businesses, and it is clear to see why. Across industries and sectors, big data has the potential to help companies drive long-term success for businesses in a far more targeted manner than ever before. Big data has an incredible impact on marketing efforts, especially […]

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Digital Marketing: The Basics

Digital Marketing: The Basics

When you first start marketing your business in order to grow, you might wonder where you should start. While many businesses go the traditional route (such as television advertisements), digital marketing allows smaller companies the chance to reach new customers. They can grow without spending a lot of time and money on traditional marketing. You […]

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Tips to Get Your Digital Marketing Started Right

Tips to Get Your Digital Marketing Started Right

While traditional marketing can be unattainable for most businesses, digital marketing has really opened up new avenues for all business owners. Now anyone can get in front of a new audience (even millions of them)! However, marketing is never easy. You want to get noticed by new customers, yet you don’t want to overdo it […]