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3 Ways for Pharmaceutical Companies to Transform Their Digital Presence

3 Ways for Pharmaceutical Companies to Transform Their Digital Presence

The digital world has been changing and expanding over the last few decades. So if you have a digital presence (and every company should) then you need to change and expand that too, in order to keep up with the changes in this field.

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How Can Medical Device Marketers Overcome Challenges

How Can Medical Device Marketers Overcome Challenges

As medical device marketers face challenges in digital disruption, finding the right niche markets and building strategies that convert, the 8th Digital Marketing for Medical Devices West serves to help solve these challenges.

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10 Digital Marketing Tips Geared Towards the Pharmaceutical Industry

10 Digital Marketing Tips Geared Towards the Pharmaceutical Industry

In the pharmaceutical industry, digital marketing is centered around creating awareness about new drugs and new treatments as well as continuing to promote older ones which have proven to be effective. This is one field where there is continuous growth as research is always going on about new ways of curing diseases and ailments. A pharmaceutical company may wish to increase awareness in doctors as well as patients to have the maximum effect.

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Customer Centricity: Making A Way For Change

Customer Centricity: Making A Way For Change

Customer centricity has been openly discussed in the sales and marketing industries for a significant period of time. What does it actually mean to create an approach that is customer-centric? What will it take from your business to design an approach that is customer-centric? Digital marketing and advances in technology have bumped customer-centricity to a […]

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Use Digital Marketing To Listen To Your Customers

Use Digital Marketing To Listen To Your Customers

Many life science businesses do not always feel like they are on the right side of digital marketing strategies and practices. Many life science businesses believe that since their services and products are science-based that they may not be a total fit for social media networks. However, we cannot dispute the facts that more customers […]

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Finding Success With A Customer-Centric Approach

Finding Success With A Customer-Centric Approach

An amazing digital transformation continues to take place in the life sciences industry. The expectations of patients continue to grow as the amount of health information resources are made available online. In a few years, we expect that the majority of healthcare professionals will be digital. Healthcare professionals are beginning to leave their digital marks […]

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What we learned about pharma digital at this year’s Digital Pharma East

What we learned about pharma digital at this year’s Digital Pharma East

Guest post by Matthew Arnold of DRG Digital This year’s Digital Pharma East conference was a buffet of food for thought about digital health and pharma — we’re still recovering! But we opened our notebooks (and Twitter feeds) to see which themes, trends and insights really popped. Here’s a few: A new model for sharing […]

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How to Develop A Global Marketing Strategy

How to Develop A Global Marketing Strategy

Today, most businesses are turning the world into a global village thanks to digitization. Companies can transact with individuals across borders, which implies that growing your operations outside your current geographical location requires the adoption of a unified global marketing strategy. Maintaining the same experience as you interact with various customers across the globe is […]

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Big Data Trends: Predictive Analytics

Big Data Trends: Predictive Analytics

Big data is constantly evolving with the growing needs of the pharmaceutical industry, and it can often be difficult to keep with the newest develops in that realm. With pharmaceutical marketing becoming increasingly competitive, having data infrastructure is a critical investment that yields returns — especially developing one with a growing capacity for predictive analytics. […]