Post Pic

1,642 views

0 Comment

3 Ways You Can Improve Customer Centricity

3 Ways You Can Improve Customer Centricity

Providing your customers with a positive experience in all parts of the product or service purchase cycle is very important. Those businesses that focus on customer centricity will have a better reputation with consumers and have a much better chance of earning repeat business. While providing a great experience to all customers can be a […]

Post Pic

2,320 views

0 Comment

Discover Why Video Is the Future of Digital Marketing

Discover Why Video Is the Future of Digital Marketing

It is without a doubt that digital marketing has changed a great deal over the last decade. Consumer trends are changing the way people are accessing and interacting on the Internet. Rather than sitting down at a desktop or laptop, users are spontaneously grabbing their smartphone or tablet any time they have a question or […]

Post Pic

2,477 views

0 Comment

4 Tips for Making the Customer the Center of Your Business

4 Tips for Making the Customer the Center of Your Business

If you want your business to succeed, you need to make your customer the hero of the story. Too many businesses fall into the trap of focusing exclusively on their products and forgetting about their customers. Here are a few ways to make your customers the center of your business. Know Who They Are The […]

Post Pic

4,278 views

0 Comment

Efficient Multichannel Marketing Using Content Repurposing

Efficient Multichannel Marketing Using Content Repurposing

If you’re a small pharma business, content development for multichannel marketing can be cost prohibitive to outsource, and too time intensive to do yourself. However, that’s only true if you’re developing content separately for each marketing channel. An alternative approach is repurposing content from one format such as text into other formats such as video […]

Post Pic

3,128 views

0 Comment

Pharma in the Digital Age

Pharma in the Digital Age

We are living in a digital age, and this results in more patients being less depending on their health care providers for advice and information. More patients are now able to take more control of their lives and their health. Patients feel empowered because there is so much information available for them to use online, […]

Post Pic

3,948 views

0 Comment

Have You Added Blogging to Your Pharma Digital Marketing?

Have You Added Blogging to Your Pharma Digital Marketing?

With the ubiquity of Internet-capable cell phones and desktop computers, it’s fair to say that nearly everyone does their healthcare research online. People frequently go online to learn more about health conditions that concern them and to even self diagnose troubling medical symptoms. Still others research available medications and their side effects. In short, these […]

Post Pic

2,809 views

0 Comment

Best of Digital Pharma East: Chatbots, cat videos and snackable innovation in Philly

Best of Digital Pharma East: Chatbots, cat videos and snackable innovation in Philly

This blog entry was originally posted by DRG Digital. Chatbots, cat videos and snackable innovation in Philly I got to pop down to Philly for a couple days of the Digital Pharma East confab, a favorite annual event for the DRG Digital crew, earlier this month. This year, there was, of course, a lot of […]

Post Pic

4,834 views

0 Comment

3 Ways to How Social Media Marketing Is Useful in the Healthcare Industry

3 Ways to How Social Media Marketing Is Useful in the Healthcare Industry

Are you on social media? Social media should now be an integral part of your marketing strategy, no matter which industry you are in. Here are some ways social media marketing can be used in the healthcare and pharma industry. Teach and Educate There is so much misinformation out there online. You can educate your […]

Post Pic

1,669 views

0 Comment

Patients need clear and reassuring communications

Patients need clear and reassuring communications

Recently, the BBC posted an article on the negative response many people have towards medicine information leaflets or pamphlets. In many cases, people feel like they’re experiencing a deluge of frightening information, particularly the long lists of side effects and only vague estimates of the likelihood of each effect. In contrast, these pamphlets often don’t […]