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Secrets to Building a Customer-Centric Experience in Pharma

Secrets to Building a Customer-Centric Experience in Pharma

The pharma industry has been traditionally brand centric. However, to be successful in the modern marketplace, it is essential to discover what the customer needs and provide added value to fulfill that proposition. It starts with finding the best avenue to reach your consumers then engage and inform. By doing so, pharma can create a […]

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How Digital Transformation Increases Public Health by Empowering Patients

How Digital Transformation Increases Public Health by Empowering Patients

Doctors have always struggled with getting patients to implement their advice, since patients often lack the follow-through that is required for a complete cure. An article in HealthDay points out only one-third of people who are prescribed medicine actually follow the instructions on the bottle: the rate of patient adherence is dangerously low. As the […]

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The Best in B2C Pharmaceutical and Health Care Content Marketing

The Best in B2C Pharmaceutical and Health Care Content Marketing

Today’s consumer is accustomed to having access to the information they need at any moment and being connected to others no matter location. The impact that this hyper-connectivity has had on various industries and consumers is immeasurable and has been one of the most transformative innovations in recent years. One industry that has felt the […]

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A New Approach Will Allow Your Customers To Trust You

A New Approach Will Allow Your Customers To Trust You

The pharmaceutical industry is not a certain one; things are constantly changing. For this reason, it is important that pharmaceutical companies have a great understanding of their customers so they can give the customers all of the things they need. One of the most important things that customers want to receive from pharmaceutical companies is […]

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Improving Your Global Marketing with Compelling Stories

Improving Your Global Marketing with Compelling Stories

An important part of marketing involves the narratives you share about your products and your company. People respond to moving, creative, and interesting stories. Stories are also a key way of developing rapport with people, a connection that you can’t achieve when you’re merely pushing products and services at them. Do pharmaceutical companies fail to […]

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Promoting Medical and Health Education Globally Through Digital Transformation

Promoting Medical and Health Education Globally Through Digital Transformation

One of the major benefits of the healthcare industry’s digital transformation is the ability to share information with people no matter where they are located. A recent article from Fast Company highlights this critical development in medical services. The article discusses how doctors in Third World countries can communicate with other doctors around the world […]

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Using The Internet To Raise Disease Awareness

Using The Internet To Raise Disease Awareness

For many people who use the internet, social media has become a huge part of their lives. A large number of internet users prefer to log into their Facebook, Twitter, Instagram, etc. networks before actually turning on a television to watch the news. As a matter of fact, many people get their news and updates […]

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5 Ways Marketers Can Appeal to Modern Medical Practitioners

5 Ways Marketers Can Appeal to Modern Medical Practitioners

Medicine is an ever-changing field, so the people in charge of making buying decisions for any health institution may radically alter their preferences based on new needs and challenges. Besides constantly evolving marketing guidelines, regulations and laws, marketers must recognize that the current generation of physicians and hospital staff have new priorities and preferences. HealthLink […]

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Optimizing the Channel Mix to Give Healthcare Professinals Timely Information in the Channel They Choose

Optimizing the Channel Mix to Give Healthcare Professinals Timely Information in the Channel They Choose

Companies that successfully employ a channel-mix to interact with their customers realize that insight into customer behavior trumps technology; customers access essential information when they need it through a channel they choose. As one pharmaceutical executive said, “behaviors are the new markets.” Because customers, not companies, dictate the rules of engagement, it’s better to focus […]