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The Dawn of Pharma’s Mobilization

The Dawn of Pharma’s Mobilization

The key to improving the way that patients find out about new approaches to their own healthcare is literally in their hands. The wide availability and speedy adoption of smartphones has made these devices the tool of choice for consumers to find information. This digital engagement suggests that health apps are a promising option for […]

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What It Means to Be Customer Centric

What It Means to Be Customer Centric

When a business is customer centric it’s doing business in a way that provides good customer service both before and after the sale. However, this objective is much more than the notion of putting the customer first. For this reason you can’t simply see it as a concept, but must view customer centricity as a […]

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The Recap: A Look Back at the 10th Digital Pharma East

The Recap: A Look Back at the 10th Digital Pharma East

Digital Pharma East celebrated its 10th anniversary this year and the following is a recap of the first three days of the four-day event, which ran October 24-27 in Philadelphia, PA. Digital Technologies Day For the third time, the conference began with a Digital Technologies Day devoted specifically to helping attendees harness the power of […]

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Pharma’s Next Disruptor: Programmatic Advertising

Pharma’s Next Disruptor: Programmatic Advertising

Much of the buzz around Advertising Week New York concerned programmatic advertising, which helps brands eliminate waste by giving them better access to the audiences that are most relevant to them. Programmatic buying has utterly disrupted the advertising game for consumer packaged goods (CPG) brands. Pharma’s next. Programmatic dominates the business of buying and selling […]

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Creating More Engaging Healthcare Advertising Solutions

Creating More Engaging Healthcare Advertising Solutions

The Pharmaceutical industry still lags behind other industries in the use of digital marketing, but there is a significant upward trend in the spend on digital advertising directed to consumers and healthcare professionals. eMarketer forecasts that pharma marketers will spend $1.81 billion on paid online and mobile advertising in 2016, up from $1.64 billion in […]

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New Technology Solves Problems for Healthcare Marketers

New Technology Solves Problems for Healthcare Marketers

If you’re still dealing with high costs, long timeframes and other restraints associated with digital development, you are missing out on some exciting new developments. Healthcare marketing and communications professionals are breaking free of traditional web development cost and time restraints, while also benefitting from innovative content marketing solutions made possible by new software platforms. […]

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Secrets to Building a Customer-Centric Experience in Pharma

Secrets to Building a Customer-Centric Experience in Pharma

The pharma industry has been traditionally brand centric. However, to be successful in the modern marketplace, it is essential to discover what the customer needs and provide added value to fulfill that proposition. It starts with finding the best avenue to reach your consumers then engage and inform. By doing so, pharma can create a […]

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How Digital Transformation Increases Public Health by Empowering Patients

How Digital Transformation Increases Public Health by Empowering Patients

Doctors have always struggled with getting patients to implement their advice, since patients often lack the follow-through that is required for a complete cure. An article in HealthDay points out only one-third of people who are prescribed medicine actually follow the instructions on the bottle: the rate of patient adherence is dangerously low. As the […]

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The Best in B2C Pharmaceutical and Health Care Content Marketing

The Best in B2C Pharmaceutical and Health Care Content Marketing

Today’s consumer is accustomed to having access to the information they need at any moment and being connected to others no matter location. The impact that this hyper-connectivity has had on various industries and consumers is immeasurable and has been one of the most transformative innovations in recent years. One industry that has felt the […]