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Efficient Multichannel Marketing Using Content Repurposing

Efficient Multichannel Marketing Using Content Repurposing

If you’re a small pharma business, content development for multichannel marketing can be cost prohibitive to outsource, and too time intensive to do yourself. However, that’s only true if you’re developing content separately for each marketing channel. An alternative approach is repurposing content from one format such as text into other formats such as video […]

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Pharma in the Digital Age

Pharma in the Digital Age

We are living in a digital age, and this results in more patients being less depending on their health care providers for advice and information. More patients are now able to take more control of their lives and their health. Patients feel empowered because there is so much information available for them to use online, […]

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Have You Added Blogging to Your Pharma Digital Marketing?

Have You Added Blogging to Your Pharma Digital Marketing?

With the ubiquity of Internet-capable cell phones and desktop computers, it’s fair to say that nearly everyone does their healthcare research online. People frequently go online to learn more about health conditions that concern them and to even self diagnose troubling medical symptoms. Still others research available medications and their side effects. In short, these […]

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Best of Digital Pharma East: Chatbots, cat videos and snackable innovation in Philly

Best of Digital Pharma East: Chatbots, cat videos and snackable innovation in Philly

This blog entry was originally posted by DRG Digital. Chatbots, cat videos and snackable innovation in Philly I got to pop down to Philly for a couple days of the Digital Pharma East confab, a favorite annual event for the DRG Digital crew, earlier this month. This year, there was, of course, a lot of […]

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3 Ways to How Social Media Marketing Is Useful in the Healthcare Industry

3 Ways to How Social Media Marketing Is Useful in the Healthcare Industry

Are you on social media? Social media should now be an integral part of your marketing strategy, no matter which industry you are in. Here are some ways social media marketing can be used in the healthcare and pharma industry. Teach and Educate There is so much misinformation out there online. You can educate your […]

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Patients need clear and reassuring communications

Patients need clear and reassuring communications

Recently, the BBC posted an article on the negative response many people have towards medicine information leaflets or pamphlets. In many cases, people feel like they’re experiencing a deluge of frightening information, particularly the long lists of side effects and only vague estimates of the likelihood of each effect. In contrast, these pamphlets often don’t […]

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Harnessing social media influencers to promote your brand

Harnessing social media influencers to promote your brand

Wired recently came out with an article on social media influencers in healthcare. Influencers are individuals who have amassed a devoted following on social media platforms and are regarded as authorities on the topics they post about. In medicine, influencers are often current or former patients – people who have struggled through a health crisis […]

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How HCPs Want to Receive Information

How HCPs Want to Receive Information

To be successful in their outreach efforts, healthcare marketing professionals need to recognize and utilize the communication preferences of doctors, nurse practitioners and other providers. Knowing what forms of interaction work best and which information providers are most interested in can help life science organizations tailor their messages and gain a loyal and responsive audience. […]

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For Physicians, Time Is A Deciding Factor for Medical Info Searches in Print Versus Online

For Physicians, Time Is A Deciding Factor for Medical Info Searches in Print Versus Online

When it comes to staying on top of the latest developments in pharmaceuticals and medical treatments, most physicians are still old school. They routinely use print medical journals, as well as medical conventions and meetings. But there are key circumstances when clinicians choose to get their medical information electronically. Knowing the differences can make a […]