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Finding A Social Media Balance

Finding A Social Media Balance

We are living in the age of mobile devices and internet, and this means remaining in constant contact with someone is now considered part of the norm. With a mobile device in almost every household and back pocket, customers are constantly expecting to receive an immediate answer with the click or push of a button. […]

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Beyond the Pill: A Shift to Preventative Care Strategies

Beyond the Pill: A Shift to Preventative Care Strategies

Technology continues to significantly change how companies interact and engage with their different consumers, and the healthcare industry is not an exception to the changes. Life science companies continue to find themselves under a significant amount of pressure, especially due to the rising cost of healthcare. The cost of providing healthcare increases when there needs […]

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The Next Big Deal for Big Pharma is Big Data

The Next Big Deal for Big Pharma is Big Data

“Big data” has been in the news a lot lately. Where does all the information that gets funneled through our social media feeds actually get stored? And who is ever going to look at this stuff anyway? Great question in light of the fact that we are living in a world moving at warp speed […]

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3 Ways Big Data Can Transform Marketing

3 Ways Big Data Can Transform Marketing

Big data has been touted as a transformative element for many businesses, and it is clear to see why. Across industries and sectors, big data has the potential to help companies drive long-term success for businesses in a far more targeted manner than ever before. Big data has an incredible impact on marketing efforts, especially […]

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Mobile Friendly Digital Marketing: More Than a Software Fix

Mobile Friendly Digital Marketing: More Than a Software Fix

Web-enabled smartphones are becoming a ubiquitous commodity. When people carry such devices on their person, more likely than not, they will use them to access the Internet rather than waiting until they’re in front of a desktop computer or laptop. It’s a simple matter of convenience. This is the reason for the huge upsurge in […]

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Are Online Social Networks the New Corporate Currency?

Are Online Social Networks the New Corporate Currency?

Online social networks play important roles in how businesses establish contacts, improve processes, and maintain competitiveness. Unfortunately, they also tend to expose not only our positive professional attributes and successes, but also our scars and blemishes. This level of transparency leaves an indelible footprint in our digital ecosystem. It also imparts a feeling of continuous […]

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3 Ways You Can Improve Customer Centricity

3 Ways You Can Improve Customer Centricity

Providing your customers with a positive experience in all parts of the product or service purchase cycle is very important. Those businesses that focus on customer centricity will have a better reputation with consumers and have a much better chance of earning repeat business. While providing a great experience to all customers can be a […]

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Discover Why Video Is the Future of Digital Marketing

Discover Why Video Is the Future of Digital Marketing

It is without a doubt that digital marketing has changed a great deal over the last decade. Consumer trends are changing the way people are accessing and interacting on the Internet. Rather than sitting down at a desktop or laptop, users are spontaneously grabbing their smartphone or tablet any time they have a question or […]

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4 Tips for Making the Customer the Center of Your Business

4 Tips for Making the Customer the Center of Your Business

If you want your business to succeed, you need to make your customer the hero of the story. Too many businesses fall into the trap of focusing exclusively on their products and forgetting about their customers. Here are a few ways to make your customers the center of your business. Know Who They Are The […]