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Patients need clear and reassuring communications

Patients need clear and reassuring communications

Recently, the BBC posted an article on the negative response many people have towards medicine information leaflets or pamphlets. In many cases, people feel like they’re experiencing a deluge of frightening information, particularly the long lists of side effects and only vague estimates of the likelihood of each effect. In contrast, these pamphlets often don’t […]

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Keeping up with Your Customer through Digital Transformation

Keeping up with Your Customer through Digital Transformation

More consumers are starting to take more control over their healthcare. Because of this, changes have to be made so all the needs of consumers will be met. Consumers are now preferring a better way to get their medical care and have access to their health information. When it comes to the type of healthcare […]

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Dive Into the World of Digital Transformation

Dive Into the World of Digital Transformation

Digitalization is significantly changing the way businesses in every industry are performing. Digitalization is also impacting the way businesses obtain value and gain advantages over their competition. In the pharmaceutical industry, patients want to be able to have access to information that will give them the opportunity to successfully manage their health. The majority of […]

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Why pharma companies should work with trends that go beyond the pill

Why pharma companies should work with trends that go beyond the pill

Various technological developments are changing the way people experience healthcare — the choices they have, the way care gets delivered to them, and the extent to which they can personalize their treatments. Pharma companies need to look beyond the pill when considering what people demand of healthcare. The Financial Times recently published an interesting article […]

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Harnessing Customer Lifecycle Management in Pharma

Harnessing Customer Lifecycle Management in Pharma

As marketing becomes more sophisticated, more companies are taking advantage of in-depth customer lifecycle management (CLM) techniques to measure and analyze their marketing efforts. The key component of CLM is that it incorporates all parts of a business into the metrics, which includes the cost to attain and keep a customer as well as upsell […]

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3 Ways to Use Digital Marketing to Attract a Social Media Following

3 Ways to Use Digital Marketing to Attract a Social Media Following

Social media is a great way to get the word out about medical issues. If done the right way, your postings can go viral and affect many people. Here are a few tips to help you out. Create a Contest Creating a contest is a sure way of getting viral exposure. You can raffle off […]

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Harnessing social media influencers to promote your brand

Harnessing social media influencers to promote your brand

Wired recently came out with an article on social media influencers in healthcare. Influencers are individuals who have amassed a devoted following on social media platforms and are regarded as authorities on the topics they post about. In medicine, influencers are often current or former patients – people who have struggled through a health crisis […]

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How HCPs Want to Receive Information

How HCPs Want to Receive Information

To be successful in their outreach efforts, healthcare marketing professionals need to recognize and utilize the communication preferences of doctors, nurse practitioners and other providers. Knowing what forms of interaction work best and which information providers are most interested in can help life science organizations tailor their messages and gain a loyal and responsive audience. […]

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Key Qualities to Look for in CRM Solutions for Pharmaceutical Companies

Key Qualities to Look for in CRM Solutions for Pharmaceutical Companies

New or updated customer relationship management (CRM) solutions are emerging all the time, with enhanced features allowing companies to better market and sell their products. Recently, for example, one company came out with a CRM software that offers AI capabilities. Regardless of which CRM features you find most attractive, it’s important to keep in mind […]