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Have You Added Blogging to Your Pharma Digital Marketing?

Have You Added Blogging to Your Pharma Digital Marketing?

With the ubiquity of Internet-capable cell phones and desktop computers, it’s fair to say that nearly everyone does their healthcare research online. People frequently go online to learn more about health conditions that concern them and to even self diagnose troubling medical symptoms. Still others research available medications and their side effects. In short, these […]

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Best of Digital Pharma East: Chatbots, cat videos and snackable innovation in Philly

Best of Digital Pharma East: Chatbots, cat videos and snackable innovation in Philly

This blog entry was originally posted by DRG Digital. Chatbots, cat videos and snackable innovation in Philly I got to pop down to Philly for a couple days of the Digital Pharma East confab, a favorite annual event for the DRG Digital crew, earlier this month. This year, there was, of course, a lot of […]

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How Do You Measure The Success Of Your Beyond The Pill Initiatives?

How Do You Measure The Success Of Your Beyond The Pill Initiatives?

When developing a “beyond the pill” strategy, you most likely wonder what will be the financial benefit. Unfortunately, you may not be able to successfully calculate what your return on investment will be after strategy or initiative is implemented. However, by focusing on patient empowerment and consumer engagement you are nurturing a relationship that doesn’t […]

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Pharma Digital Marketing Mistakes That Can Harm Your Business

Pharma Digital Marketing Mistakes That Can Harm Your Business

Are you working hard on your digital marketing but seeing no results worth mentioning? Some people in this situation might conclude that digital marketing isn’t well suited for the pharma industry. However, that doesn’t explain the success of other pharma businesses. Like all other skills, digital marketing has a learning curve, and mistakes will happen […]

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3 Ways to How Social Media Marketing Is Useful in the Healthcare Industry

3 Ways to How Social Media Marketing Is Useful in the Healthcare Industry

Are you on social media? Social media should now be an integral part of your marketing strategy, no matter which industry you are in. Here are some ways social media marketing can be used in the healthcare and pharma industry. Teach and Educate There is so much misinformation out there online. You can educate your […]

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Patients need clear and reassuring communications

Patients need clear and reassuring communications

Recently, the BBC posted an article on the negative response many people have towards medicine information leaflets or pamphlets. In many cases, people feel like they’re experiencing a deluge of frightening information, particularly the long lists of side effects and only vague estimates of the likelihood of each effect. In contrast, these pamphlets often don’t […]

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Keeping up with Your Customer through Digital Transformation

Keeping up with Your Customer through Digital Transformation

More consumers are starting to take more control over their healthcare. Because of this, changes have to be made so all the needs of consumers will be met. Consumers are now preferring a better way to get their medical care and have access to their health information. When it comes to the type of healthcare […]

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Dive Into the World of Digital Transformation

Dive Into the World of Digital Transformation

Digitalization is significantly changing the way businesses in every industry are performing. Digitalization is also impacting the way businesses obtain value and gain advantages over their competition. In the pharmaceutical industry, patients want to be able to have access to information that will give them the opportunity to successfully manage their health. The majority of […]

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Why pharma companies should work with trends that go beyond the pill

Why pharma companies should work with trends that go beyond the pill

Various technological developments are changing the way people experience healthcare — the choices they have, the way care gets delivered to them, and the extent to which they can personalize their treatments. Pharma companies need to look beyond the pill when considering what people demand of healthcare. The Financial Times recently published an interesting article […]