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How CLM Drives the Sustainable Marketing of Pharma Products

How CLM Drives the Sustainable Marketing of Pharma Products

Customer Lifecycle Management (CLM) is a type of marketing concentrated on developing a proper business-customer relationship using the five steps of the customer lifecycle, which are: Reach, Acquire, Develop, Retain, and Advocacy. It describes a transition from user engagement to loyal customer conversion. CLM requires separating active one-time purchasers from loyal customers in several stages […]

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Inbound Marketing: Giving Patients Information Through Multiple Channels

Inbound Marketing: Giving Patients Information Through Multiple Channels

Nowadays, there are many marketing channels available for companies. You have traditional marketing channels such as TV and print ads. You also have digital marketing channels which include your website, blog and social media pages. Within social media also, there are many possibilities such as Facebook, Twitter, Instagram etc. One of the trends within digital […]

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Q&A: What are Digital Pharma East presenters saying about industry changes?

Q&A: What are Digital Pharma East presenters saying about industry changes?

The Digital Pharma Team had the pleasure of speaking several members of our Digital Pharma East faculty to highlight industry shifts in digital innovation and the life sciences.

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7 Traditional and Contemporary Marketing Channels for the Pharmaceutical Industry

7 Traditional and Contemporary Marketing Channels for the Pharmaceutical Industry

There is an old saying: don’t put all your eggs in one basket. When it comes to marketing, this means that you can’t focus on only one marketing channel to the exclusion of all others. Nowadays, there are many marketing channels open to a business. You can use traditional marketing channels such as TV ads, […]

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Digital Pharma East Early Bird Rates End August 2!

Digital Pharma East Early Bird Rates End August 2!

When it comes to getting impartial reviews and feedback, who better to listen to than your peers, colleagues, clients, and industry competitors? You know that you can rely on them to give you an unbiased and unvarnished viewpoint. Listen to what your colleagues have to say about why they chose to attend Digital Pharma East […]

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Research Shows HCPs Want to Be Informed and Still Prefer Email

Research Shows HCPs Want to Be Informed and Still Prefer Email

How do today’s healthcare providers want to be reached? Equally important, what kind of information are they seeking? The 2019 HCP Communications Report by HealthLink Dimensions reveals how healthcare professionals want to receive communications from pharma as well as the type of content they crave. This year’s study showed some slight shifts in the way […]

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Nurturing Patient Ecosystems: 3 Strategies for Pharma Companies

Nurturing Patient Ecosystems: 3 Strategies for Pharma Companies

How pharma can better nurture patient ecosystem in 3 steps.

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Effective Ways Pharmaceutical Companies Can Use Social Media Marketing

Effective Ways Pharmaceutical Companies Can Use Social Media Marketing

How pharma companies can better market themselves on social media.

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3 Ways for Pharmaceutical Companies to Transform Their Digital Presence

3 Ways for Pharmaceutical Companies to Transform Their Digital Presence

The digital world has been changing and expanding over the last few decades. So if you have a digital presence (and every company should) then you need to change and expand that too, in order to keep up with the changes in this field.