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7 Traditional and Contemporary Marketing Channels for the Pharmaceutical Industry

7 Traditional and Contemporary Marketing Channels for the Pharmaceutical Industry

There is an old saying: don’t put all your eggs in one basket. When it comes to marketing, this means that you can’t focus on only one marketing channel to the exclusion of all others. Nowadays, there are many marketing channels open to a business. You can use traditional marketing channels such as TV ads, […]

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Digital Pharma East Early Bird Rates End August 2!

Digital Pharma East Early Bird Rates End August 2!

When it comes to getting impartial reviews and feedback, who better to listen to than your peers, colleagues, clients, and industry competitors? You know that you can rely on them to give you an unbiased and unvarnished viewpoint. Listen to what your colleagues have to say about why they chose to attend Digital Pharma East […]

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Research Shows HCPs Want to Be Informed and Still Prefer Email

Research Shows HCPs Want to Be Informed and Still Prefer Email

How do today’s healthcare providers want to be reached? Equally important, what kind of information are they seeking? The 2019 HCP Communications Report by HealthLink Dimensions reveals how healthcare professionals want to receive communications from pharma as well as the type of content they crave. This year’s study showed some slight shifts in the way […]

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Nurturing Patient Ecosystems: 3 Strategies for Pharma Companies

Nurturing Patient Ecosystems: 3 Strategies for Pharma Companies

How pharma can better nurture patient ecosystem in 3 steps.

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Effective Ways Pharmaceutical Companies Can Use Social Media Marketing

Effective Ways Pharmaceutical Companies Can Use Social Media Marketing

How pharma companies can better market themselves on social media.

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3 Ways for Pharmaceutical Companies to Transform Their Digital Presence

3 Ways for Pharmaceutical Companies to Transform Their Digital Presence

The digital world has been changing and expanding over the last few decades. So if you have a digital presence (and every company should) then you need to change and expand that too, in order to keep up with the changes in this field.

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How Can Medical Device Marketers Overcome Challenges

How Can Medical Device Marketers Overcome Challenges

As medical device marketers face challenges in digital disruption, finding the right niche markets and building strategies that convert, the 8th Digital Marketing for Medical Devices West serves to help solve these challenges.

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10 Digital Marketing Tips Geared Towards the Pharmaceutical Industry

10 Digital Marketing Tips Geared Towards the Pharmaceutical Industry

In the pharmaceutical industry, digital marketing is centered around creating awareness about new drugs and new treatments as well as continuing to promote older ones which have proven to be effective. This is one field where there is continuous growth as research is always going on about new ways of curing diseases and ailments. A pharmaceutical company may wish to increase awareness in doctors as well as patients to have the maximum effect.

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Beyond The Pill: Improving The Consumer Experience

Beyond The Pill: Improving The Consumer Experience

Pharmaceutical companies have always been judged on how effective their drugs are when it comes to treating the intended patient conditions. However, the consumer healthcare experience will continue to have a major role as well. The healthcare industry is currently experiencing a change from the volume-based method to a value-based method, but in some ways, […]