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Gaining Trust Through Transparency

Gaining Trust Through Transparency

Pharmaceutical companies often struggle to gain people’s trust. One of the reasons for this is due to the perception that they lack transparency and are hiding important information from consumers and healthcare practitioners. In the area of clinical trials, for example, pharma companies are often thought to withhold key data. According to a recent article […]

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Engage. Engage. Engage. Getting the Most Out of Convention Booths

Engage. Engage. Engage. Getting the Most Out of Convention Booths

Yes, I have been there too and I have sat in your seat! Many years on the commercial and brand team side of pharma has lead me to both great learning experiences (mistakes!) and awesome successes. We have all had this happen: our boss sits with us in November or December and we get our […]

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Mayo Clinic Creates Human Touchpoints with Healthcare Content Marketing

Mayo Clinic Creates Human Touchpoints with Healthcare Content Marketing

Healthcare content can seem cryptic, overwhelming even, to the average reader. Whether you’re a patient seeking out diagnostic information, a family member looking for supportive tips or a healthcare professional hoping to pad your experience with knowledge outside your daily scope, healthcare content can be extremely valuable and enlightening when crafted correctly. Mayo Clinic, one […]

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Is Customer-Centricity Part Of Your Company’s Thinking?

Is Customer-Centricity Part Of Your Company’s Thinking?

One of the main priorities of many businesses has been trying to create a customer-centric business. Having a customer centric business, in this world that is powered by consumers, can definitely help your business flourish. There has been plenty of data submitted that shows how a good customer experience can greatly improve how long a business […]

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It Is Time To Look Beyond The Pill And Find Out What Else Is Possible

It Is Time To Look Beyond The Pill And Find Out What Else Is Possible

Some companies can find themselves in a position where they can just create and sell their goods and services. The pharmaceutical industry was in a position like that for many years, but it is not the same anymore. The pressure to market and sell the right products has increased over the years. Better Educated Part […]

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Pharma Digital Marketing Faces FDA Scrutiny on Social Media

Pharma Digital Marketing Faces FDA Scrutiny on Social Media

Companies pursuing digital marketing strategies for their pharmaceutical products might want to exercise some additional caution. By now, companies are well aware that the Food and Drug Administration scrutinizes the drug claims companies make on their websites. But the regulator is also paying attention to pharma posts on social media. Recently, the FDA issued warning letters to […]

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New FDA Guidance Could Support Digital Transformation in Medical Devices

New FDA Guidance Could Support Digital Transformation in Medical Devices

The digital transformation sweeping across health care is moving quickly. Like most things regarding technology, regulation is slow to keep up, but the Food and Drug Administration’s perspective on regulating new wearable technology and mobile apps is getting a little clearer. The agency recently issued draft guidance stating that it wouldn’t regulate “low-risk” devices that are intended […]

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Trying to Connect with Physicians? What Marketers Need to Know

Trying to Connect with Physicians? What Marketers Need to Know

Pharmaceutical companies and medical device makers put the majority of their resources behind direct marketing. While they’re most visible to the consuming public through television commercials and Internet advertising, they approach physicians very differently. According to The Pew Trust, the pharmaceutical industry spent more than $24 billion marketing to physicians and just $3 billion promoting their merchandise to […]

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How to Optimize Technology Spend: Production VS. Audio Visual

How to Optimize Technology Spend: Production VS. Audio Visual

Regarding technology spend, one of the most important elements to consider is understanding the difference between a production company and an audio visual company. Both organizations are external vendors that exist to help deliver the message to the event(s)’ audiences. In terms of the specific roles each vendor plays, and how that impacts the technology […]