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The Recap: A Look Back at the 10th Digital Pharma East

The Recap: A Look Back at the 10th Digital Pharma East

Digital Pharma East celebrated its 10th anniversary this year and the following is a recap of the first three days of the four-day event, which ran October 24-27 in Philadelphia, PA. Digital Technologies Day For the third time, the conference began with a Digital Technologies Day devoted specifically to helping attendees harness the power of […]

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Creating More Engaging Healthcare Advertising Solutions

Creating More Engaging Healthcare Advertising Solutions

The Pharmaceutical industry still lags behind other industries in the use of digital marketing, but there is a significant upward trend in the spend on digital advertising directed to consumers and healthcare professionals. eMarketer forecasts that pharma marketers will spend $1.81 billion on paid online and mobile advertising in 2016, up from $1.64 billion in […]

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New Technology Solves Problems for Healthcare Marketers

New Technology Solves Problems for Healthcare Marketers

If you’re still dealing with high costs, long timeframes and other restraints associated with digital development, you are missing out on some exciting new developments. Healthcare marketing and communications professionals are breaking free of traditional web development cost and time restraints, while also benefitting from innovative content marketing solutions made possible by new software platforms. […]

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Gaining Trust Through Transparency

Gaining Trust Through Transparency

Pharmaceutical companies often struggle to gain people’s trust. One of the reasons for this is due to the perception that they lack transparency and are hiding important information from consumers and healthcare practitioners. In the area of clinical trials, for example, pharma companies are often thought to withhold key data. According to a recent article […]

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Engage. Engage. Engage. Getting the Most Out of Convention Booths

Engage. Engage. Engage. Getting the Most Out of Convention Booths

Yes, I have been there too and I have sat in your seat! Many years on the commercial and brand team side of pharma has lead me to both great learning experiences (mistakes!) and awesome successes. We have all had this happen: our boss sits with us in November or December and we get our […]

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Mayo Clinic Creates Human Touchpoints with Healthcare Content Marketing

Mayo Clinic Creates Human Touchpoints with Healthcare Content Marketing

Healthcare content can seem cryptic, overwhelming even, to the average reader. Whether you’re a patient seeking out diagnostic information, a family member looking for supportive tips or a healthcare professional hoping to pad your experience with knowledge outside your daily scope, healthcare content can be extremely valuable and enlightening when crafted correctly. Mayo Clinic, one […]

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Is Customer-Centricity Part Of Your Company’s Thinking?

Is Customer-Centricity Part Of Your Company’s Thinking?

One of the main priorities of many businesses has been trying to create a customer-centric business. Having a customer centric business, in this world that is powered by consumers, can definitely help your business flourish. There has been plenty of data submitted that shows how a good customer experience can greatly improve how long a business […]

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It Is Time To Look Beyond The Pill And Find Out What Else Is Possible

It Is Time To Look Beyond The Pill And Find Out What Else Is Possible

Some companies can find themselves in a position where they can just create and sell their goods and services. The pharmaceutical industry was in a position like that for many years, but it is not the same anymore. The pressure to market and sell the right products has increased over the years. Better Educated Part […]

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Pharma Digital Marketing Faces FDA Scrutiny on Social Media

Pharma Digital Marketing Faces FDA Scrutiny on Social Media

Companies pursuing digital marketing strategies for their pharmaceutical products might want to exercise some additional caution. By now, companies are well aware that the Food and Drug Administration scrutinizes the drug claims companies make on their websites. But the regulator is also paying attention to pharma posts on social media. Recently, the FDA issued warning letters to […]