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Wearables Are Now Part of the Digital Transformation of Clinical Trials

Wearables Are Now Part of the Digital Transformation of Clinical Trials

Wearable technologies are grabbing headlines as consumer-oriented devices that measure vital signs such as heart rate and respiration. Initially targeting the fitness market, more sophisticated devices are finding an audience among those interested in tracking their health. But the digital transformation of health care is leading to these technologies finding a place in drug discovery and development. They will […]

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The Joys and Challenges of Big Data in the Pharma Industry

The Joys and Challenges of Big Data in the Pharma Industry

No matter where you look, big data is everywhere. You notice it every time you browse a website and find ads that are surprisingly well-tailored to your interests, or navigate to social media and read through the privacy statements on your favorite network. For digital analysts in the pharma industry, this ubiquity of big data is at […]

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Latest Evolution in Healthcare: Collaborative IQ

Latest Evolution in Healthcare: Collaborative IQ

Guest Blogger: Donato Tramuto, Chairman and CEO, Physicians Interactive Why is the healthcare industry lagging technologically? In a world of digital information, cutting-edge technology, connection, integration, information sharing and collaboration – all of which have transformed virtually every industry – I ask myself, why hasn’t the healthcare industry caught up? When so much advanced technology […]

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Pharma Needs to Partner with Medical Device Companies in Order to Truly Move Beyond the Pill

Pharma Needs to Partner with Medical Device Companies in Order to Truly Move Beyond the Pill

In order for pharmaceutical companies to move medicine into the 21st century, they’re going to need to develop relationships with companies developing medical devices. Modern medicine calls for pharma companies and clinicians to have data about their patients. The pills that pharmas make can’t communicate with doctors so in order to get the information that clinicians […]

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CLM: Establishing True Relationships With A Healthcare Professional

CLM: Establishing True Relationships With A Healthcare Professional

Things move fast in today’s world and it is time we also look forward within the pharmaceutical industry. The entire context on which the pharmaceutical industry operates is continually changing, and this can have big implications for the entire industry. All of the changes have serious consequences for the way a pharmaceutical company will market their […]

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Patient Engagement and Data Protection: Complying with Regulations in a Digital Age

Patient Engagement and Data Protection: Complying with Regulations in a Digital Age

With ongoing developments in technology and software, there are many more opportunities to foster patient engagement, giving patients the tools to find out more about various medical issues, keep track of health-related measures, and chart the course of their own treatment. However, one of the critical concerns to deal with involves data protection. For example, […]

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One Marketer’s Fix to the “Yelp Problem”

One Marketer’s Fix to the “Yelp Problem”

Guest Blog by Alex Panagiotopoulos, Hale Advisors Does your hospital have bad reviews? How one marketer fixed his physicians’ “Yelp Problem.” At Hale Advisors, we recommend a 70/20/10 marketing investment strategy for our clients: 70% of a marketing budget should be used on “traditional” tactics, 20% on innovation in segmentation and targeting, and 10% on experiments, […]

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What Coca-Cola Can Teach Hospitals About Marketing Budgets

What Coca-Cola Can Teach Hospitals About Marketing Budgets

Guest Blog by Alex Panagiotopoulos, Account Executive at Hale Advisors Summer’s is officially coming to a close next week, and it’s time to start thinking about everyone’s favorite topic: budget planning for next year! Luckily for you, we’ve got some tips for you to make your 2015 budget a success. To echo the authors of […]

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The Freakonomics Approach to Hospital Marketing

The Freakonomics Approach to Hospital Marketing

Guest Blog by Alex Panagiotopoulos, Account Executive at Hale Advisors It’s time for healthcare organizations to use data to devastate the old way of doing marketing. According to Freakonomics authors Steven Levitt and Stephen Dubner, the first step is to make a difficult confession: “I don’t know.” Dubner and Levitt have made a career out […]