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The Importance Of Keeping Your Data Organized

The Importance Of Keeping Your Data Organized

It is fair to say that data wields immense power in business today. When it comes to the life sciences, data has a powerful ability to transform operations, drive efficiency, and scale for growth — truly a triple threat combination. However, there are plenty of organizations that have incredibly robust data, but just do not […]

CATEGORY: Big Data
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3 Ways Big Data Can Transform Marketing

3 Ways Big Data Can Transform Marketing

Big data has been touted as a transformative element for many businesses, and it is clear to see why. Across industries and sectors, big data has the potential to help companies drive long-term success for businesses in a far more targeted manner than ever before. Big data has an incredible impact on marketing efforts, especially […]

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Get Your Best Return on Marketing Investment Through Attribution Modeling

Get Your Best Return on Marketing Investment Through Attribution Modeling

Out with the old and in with the new, they say as yet another year goes by and you look to revamp your current marketing efforts online. Perhaps your strategy has gone stale and your customers simply aren’t finding you. If this is the case, then you’ll need to get on board the data train […]

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Big Data: A Powerful Pharma Marketing Tool

Big Data: A Powerful Pharma Marketing Tool

The world around us is full of information. Worn areas of carpeting indicate household traffic flow patterns. The fungi infested trunk of a leaning backyard tree indicates an impending fall during the next wind storm. The digital world too, is filled with information, or big data, that’s increasing each year at an accelerating rate. Within […]

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Key Qualities to Look for in CRM Solutions for Pharmaceutical Companies

Key Qualities to Look for in CRM Solutions for Pharmaceutical Companies

New or updated customer relationship management (CRM) solutions are emerging all the time, with enhanced features allowing companies to better market and sell their products. Recently, for example, one company came out with a CRM software that offers AI capabilities. Regardless of which CRM features you find most attractive, it’s important to keep in mind […]

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IBM’s Watson Shows How Big Data Helps Drug Discovery

IBM’s Watson Shows How Big Data Helps Drug Discovery

Laboratories are the traditional setting for drug discovery. But some of earliest drug discovery work is now happening in a different kind of laboratory — a computer lab. IBM has made no secret of how its Watson supercomputer can bring the power of big data analytics to health care. Now Big Blue is showing how […]

CATEGORY: Big Data
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Push for Personalized Medicine Makes Big Data the New Drug

Push for Personalized Medicine Makes Big Data the New Drug

Every drug that reaches the market does so with reams of data backing it up. Clinical trials generate mountains of information, and while much of that data used to be collected on paper, databases are now the norm for collecting and analyzing how a drug affects a patient. But soon, collecting drug data will also […]

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GSK Makes Apple’s ResearchKit Part of the Digital Transformation of Clinical Trials

GSK Makes Apple’s ResearchKit Part of the Digital Transformation of Clinical Trials

As far as clinical trials have come adopting new technology, there are still areas where devices haven’t been able to make the research process faster or more efficient. Clinical trials still struggle to recruit participants in a speedy manner, and when patients are recruited, clinical investigators have difficulty collecting patient data. Technology giant Apple offered […]

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Big data in healthcare: What’s the purpose of your company’s project?

Big data in healthcare: What’s the purpose of your company’s project?

When working on a big data project, it’s critical for companies to stay focused and understand the purpose behind what they’re doing. Too often, big data projects suffer from aimlessness. Because of its trendiness, big data is an approach that companies may jump on without fully understanding why they’re doing so, and without carefully mapping […]