According to Center for Disease Control data, the number of physicians using the internet and social media in their practice continues to grow. Reasons for their increased use vary. Some healthcare professionals use it to build and maintain their patient base. Others use it to research emerging medical trends and prepare for the inevitable switch [...]

This is the third in a series of previews of the Digital Pharma West Conference, to be held June 24-27 in South San Francisco.  By Zoe Dunn, Principal, Hale Advisors Andrew Ploszay, Head, Global Multi-Channel Marketing, GlaxoSmithKline I spoke with Andrew (“AJ”) Ploszay, Head, Global Multi-Channel Marketing, GlaxoSmithKline. AJ’s comments are his own and don’t necessarily represent the [...]

This is part of the series of previews of the Digital Pharma West Conference, to be held June 24-27 in South San Francisco. Click here for information. By Zoe Dunn, Principal, Hale Advisors Glenn Byrd, Senior Director, Promotional Regulatory Affairs, MEDIMMUNE I spoke with Glenn Byrd, Senior Director, Promotional Regulatory Affairs, Medimmune, the global biologics R&D arm of AstraZeneca. [...]

This is the first in a series of previews of the Digital Pharma West Conference, to be held June 24-27 in South San Francisco. Click here for information. By Zoe Dunn, Principal, Hale Advisors Suzanne Niedrich, Associate Director, Neurology eMarketing, LUNDBECK I spoke with Sue Niedrich, who leads the Digital Center of Excellence at Lundbeck U.S. in addition to [...]

For years, many mobile insiders proclaimed “201_” is the year of mobile. While I can’t say when/if it actually happened, 2013 is definitely the year of Responsive Web Design. Enabling a brand to optimize their website across desktop, tablet, and mobile devices, Responsive Web Design (RWD) is a marketers dream. For a deep-dive on RWD and [...]

Type 1 diabetes can be a grizzly beast of a disease for children suffering with it from a physical standpoint. Let alone the social anxiety that comes along for the ride. No child wants to stop playing with their friends to have to test their blood. Equally embarassing can be the need to be excused [...]

Thank you to Zoe Dunn, Principal, HALE ADVISORS INC for this blog post.  The Pharmaceutical industry may just have the social media guardrails it has long been waiting for. While the Food & Drug Administration (FDA), which regulates the industry, hasn’t yet issued its promised social media guidance, it may just defer to the newly-released Federal [...]

It has been frustrating to attend so many of our Digital Pharma events over the past few years and notice the huge disparity in the tightness of digital handcuffs that have been placed on our speakers and attendees by their organizations. As an organizer of events, we want so badly for our conferences to be [...]

Thanks to widespread use of mobile technology, health care providers can access patient information on the go. While increasing use of mobile devices in healthcare can lead to greater efficiency, it also has the potential to create security headaches for providers who must remain compliant with HIPAA regulations. Utilizing mobile devices for storing health information [...]