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Beyond the Pill: A Shift to Preventative Care Strategies

Beyond the Pill: A Shift to Preventative Care Strategies

Technology continues to significantly change how companies interact and engage with their different consumers, and the healthcare industry is not an exception to the changes. Life science companies continue to find themselves under a significant amount of pressure, especially due to the rising cost of healthcare. The cost of providing healthcare increases when there needs […]

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Digital Marketing: The Basics

Digital Marketing: The Basics

When you first start marketing your business in order to grow, you might wonder where you should start. While many businesses go the traditional route (such as television advertisements), digital marketing allows smaller companies the chance to reach new customers. They can grow without spending a lot of time and money on traditional marketing. You […]

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Five Tips to Improve Digital Marketing Conversions

Five Tips to Improve Digital Marketing Conversions

Search engine optimization and social media marketing campaigns take time and can get costly. However, if your website isn’t well optimized for visitor conversions, your digital marketing efforts are premature and, unfortunately, are largely wasted. If there has been no conversion optimization work done, then it’s possible that a few relatively quick changes might double […]

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How Do You Measure The Success Of Your Beyond The Pill Initiatives?

How Do You Measure The Success Of Your Beyond The Pill Initiatives?

When developing a “beyond the pill” strategy, you most likely wonder what will be the financial benefit. Unfortunately, you may not be able to successfully calculate what your return on investment will be after strategy or initiative is implemented. However, by focusing on patient empowerment and consumer engagement you are nurturing a relationship that doesn’t […]

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IBM’s Watson Shows How Big Data Helps Drug Discovery

IBM’s Watson Shows How Big Data Helps Drug Discovery

Laboratories are the traditional setting for drug discovery. But some of earliest drug discovery work is now happening in a different kind of laboratory — a computer lab. IBM has made no secret of how its Watson supercomputer can bring the power of big data analytics to health care. Now Big Blue is showing how […]

CATEGORY: Big Data
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How can big data improve service efficiency for pharma?

How can big data improve service efficiency for pharma?

Business Standard recently published a fascinating article on how big data continues to bring about major changes to the healthcare industry. The article discusses a variety of potential benefits, including reduced healthcare costs and improved ability to focus on prevention. One of the key developments the article highlights is the improvement in service delivery. With […]