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Can You Improve Customer Centricity with Conversational Systems?

Can You Improve Customer Centricity with Conversational Systems?

As 2016 comes to a close, it’s time to evaluate some of the likely IT trends for the coming year, including how they’ll affect healthcare. Marketing research firms such as Gartner have offered predictions for technologies that will continue attracting large amounts of investment and spending. Conversational systems are one kind of IT development to […]

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Push for Personalized Medicine Makes Big Data the New Drug

Push for Personalized Medicine Makes Big Data the New Drug

Every drug that reaches the market does so with reams of data backing it up. Clinical trials generate mountains of information, and while much of that data used to be collected on paper, databases are now the norm for collecting and analyzing how a drug affects a patient. But soon, collecting drug data will also […]

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The Dawn of Pharma’s Mobilization

The Dawn of Pharma’s Mobilization

The key to improving the way that patients find out about new approaches to their own healthcare is literally in their hands. The wide availability and speedy adoption of smartphones has made these devices the tool of choice for consumers to find information. This digital engagement suggests that health apps are a promising option for […]

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What It Means to Be Customer Centric

What It Means to Be Customer Centric

When a business is customer centric it’s doing business in a way that provides good customer service both before and after the sale. However, this objective is much more than the notion of putting the customer first. For this reason you can’t simply see it as a concept, but must view customer centricity as a […]

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The Recap: A Look Back at the 10th Digital Pharma East

The Recap: A Look Back at the 10th Digital Pharma East

Digital Pharma East celebrated its 10th anniversary this year and the following is a recap of the first three days of the four-day event, which ran October 24-27 in Philadelphia, PA. Digital Technologies Day For the third time, the conference began with a Digital Technologies Day devoted specifically to helping attendees harness the power of […]

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How Uber and Lyft Address Patient Adherence and Transportation Problems Plaguing Clinical Trials

How Uber and Lyft Address Patient Adherence and Transportation Problems Plaguing Clinical Trials

Part of the challenge for developing innovative new medicines is getting enough patients to enroll in clinical trials. But it’s not enough to enroll patients in these studies. Patients need to keep returning to clinical trial sites in order for those drug studies to be conducted in a complete and timely fashion. One solution might […]

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How Much Media Should Children Be Allowed to Watch?

How Much Media Should Children Be Allowed to Watch?

A pediatricians group relaxes its recommendations on TV programs and computer games for children. Parents tell Healthline how they manage today’s technology. Perhaps television and computer screens aren’t so bad for young children. At least not all the time. New research-based guidelines released by the American Academy of Pediatrics (AAP) take a more nuanced view […]

CATEGORY: Feature Fridays
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Smartphones Bring Digital Transformation to the Physician’s Examining Room

Smartphones Bring Digital Transformation to the Physician’s Examining Room

Advances in medical technology have given clinicians ways find the genetic cause of disease and, in some cases, precisely match a drug to the precise needs of a patient. But one of the most significant advances in medical care is something that patients might take for granted, something that was not initially developed with medical […]

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Is A Responsive Design Website Part Of Your Digital Marketing Strategy?

Is A Responsive Design Website Part Of Your Digital Marketing Strategy?

When it comes to digital marketing, is it really a big surprise to know that the healthcare industry is a little behind other industries? Since there are so many regulations that have to be followed, healthcare providers and healthcare facilities have to be really careful about how they market and advertise. The healthcare industry is […]