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Pharma Digital Marketing Mistakes That Can Harm Your Business

Pharma Digital Marketing Mistakes That Can Harm Your Business

Are you working hard on your digital marketing but seeing no results worth mentioning? Some people in this situation might conclude that digital marketing isn’t well suited for the pharma industry. However, that doesn’t explain the success of other pharma businesses. Like all other skills, digital marketing has a learning curve, and mistakes will happen […]

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Patient Empowerment And Awareness: Give Patients What They Want

Patient Empowerment And Awareness: Give Patients What They Want

Hospital organizations and managed care facilities are constantly taking on the task of managing patient populations. It is highly important for medical facilities to do everything they can to improve patient empowerment, patient engagement, and patient awareness beyond the medical setting. The majority of healthcare companies have various services that are geared towards post-treatment services. […]

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Why customer centricity is the key to success

Why customer centricity is the key to success

When you think about what makes a successful company, what is the first thing that comes to mind? Is it the charismatic boss, or the big building? Is it the desire of new graduates to work there? No, it’s how well the product or service meets your needs. Businesses that fail to meet the needs […]

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3 Ways to How Social Media Marketing Is Useful in the Healthcare Industry

3 Ways to How Social Media Marketing Is Useful in the Healthcare Industry

Are you on social media? Social media should now be an integral part of your marketing strategy, no matter which industry you are in. Here are some ways social media marketing can be used in the healthcare and pharma industry. Teach and Educate There is so much misinformation out there online. You can educate your […]

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The Key To Patient Empowerment Is Patient Engagement

The Key To Patient Empowerment Is Patient Engagement

Patient empowerment continues to grow and it continues to determine how healthcare will be delivered to patients. There are various things that are driving the behaviors of healthcare consumers, especially the healthcare consumers who are informed. Digital Health One of the driving forces of patient empowerment is the increase of digital technologies and equipment. Patients […]

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Patients need clear and reassuring communications

Patients need clear and reassuring communications

Recently, the BBC posted an article on the negative response many people have towards medicine information leaflets or pamphlets. In many cases, people feel like they’re experiencing a deluge of frightening information, particularly the long lists of side effects and only vague estimates of the likelihood of each effect. In contrast, these pamphlets often don’t […]

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Keeping up with Your Customer through Digital Transformation

Keeping up with Your Customer through Digital Transformation

More consumers are starting to take more control over their healthcare. Because of this, changes have to be made so all the needs of consumers will be met. Consumers are now preferring a better way to get their medical care and have access to their health information. When it comes to the type of healthcare […]

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Using Technology To Encourage And Empower Your Patients

Using Technology To Encourage And Empower Your Patients

Mobile health and digital health have a variety of benefits in the healthcare world. Healthcare is moving toward a better strategy that is more geared toward the patients. As the healthcare world continues to go down this road, digital health will continue to be an essential component in healthcare’s transformation. However, the combination of healthcare […]

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Going Beyond The Pill: The Importance Of Data

Going Beyond The Pill: The Importance Of Data

There have been major changes in healthcare policy, big advancements in technology, and a large proportion of the population is getting older. As a result, there is a need for better developments in resources, mobile applications, and assistance so there will not be a large gap between data and healthcare. The data that has been […]