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Efficient Multichannel Marketing Using Content Repurposing

Efficient Multichannel Marketing Using Content Repurposing

If you’re a small pharma business, content development for multichannel marketing can be cost prohibitive to outsource, and too time intensive to do yourself. However, that’s only true if you’re developing content separately for each marketing channel. An alternative approach is repurposing content from one format such as text into other formats such as video […]

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Getting Social to Spread Disease Awareness

Getting Social to Spread Disease Awareness

Regardless of how one feels about social media accounts and the things people post, we cannot deny how influential social media has become. While there are many negative things that happen on social media, there are many great things that can happen because we have social media. Social media can bring people together; even people […]

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Are You Targeting the Right Keywords in Your Digital Marketing?

Are You Targeting the Right Keywords in Your Digital Marketing?

Pharma companies that drive traffic to their websites using search engine optimization (SEO) can potentially make a classic mistake in their choice of keywords. That is, to optimize their web pages and blog posts for high traffic keywords (search phrases) with three or fewer words. This is understandable since high traffic keywords will bring more […]

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Pharma in the Digital Age

Pharma in the Digital Age

We are living in a digital age, and this results in more patients being less depending on their health care providers for advice and information. More patients are now able to take more control of their lives and their health. Patients feel empowered because there is so much information available for them to use online, […]

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What Is Your Beyond The Pill Strategy?

What Is Your Beyond The Pill Strategy?

The pharmaceutical industry finds itself facing numerous challenges each year. These challenges usually result in new research and evaluations of the strategies that are taken within a company. One of the most talked about discussions is the beyond the pill concept. What is the beyond the pill concept? Offering all services that will address any […]

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Have You Added Blogging to Your Pharma Digital Marketing?

Have You Added Blogging to Your Pharma Digital Marketing?

With the ubiquity of Internet-capable cell phones and desktop computers, it’s fair to say that nearly everyone does their healthcare research online. People frequently go online to learn more about health conditions that concern them and to even self diagnose troubling medical symptoms. Still others research available medications and their side effects. In short, these […]

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Encourage Your Patients to Be Active Participants

Encourage Your Patients to Be Active Participants

Patient engagement has all the intentions to improve the ability of every patient to create meaningful and solid relationships with their healthcare providers. When patients can have meaningful relationships with their healthcare providers, this will create the way for them to participate actively when it comes to their healthcare and their services. When patients are […]

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Best of Digital Pharma East: Chatbots, cat videos and snackable innovation in Philly

Best of Digital Pharma East: Chatbots, cat videos and snackable innovation in Philly

This blog entry was originally posted by DRG Digital. Chatbots, cat videos and snackable innovation in Philly I got to pop down to Philly for a couple days of the Digital Pharma East confab, a favorite annual event for the DRG Digital crew, earlier this month. This year, there was, of course, a lot of […]

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Pharma Digital Marketing Mistakes That Can Harm Your Business

Pharma Digital Marketing Mistakes That Can Harm Your Business

Are you working hard on your digital marketing but seeing no results worth mentioning? Some people in this situation might conclude that digital marketing isn’t well suited for the pharma industry. However, that doesn’t explain the success of other pharma businesses. Like all other skills, digital marketing has a learning curve, and mistakes will happen […]