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Pillars of Success in HCP Multichannel Marketing

Pillars of Success in HCP Multichannel Marketing

Data-driven multichannel marketing has a proven track record. Even so, the sophisticated executions of data integration and channel blending found in the retail industry, for example, has historically been missing from pharma marketing. But it’s now starting to emerge, and for good reason. Data-driven multichannel campaigns have higher open and engagement rates, as well as […]

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How Patient Adherence Can Grow Your Pharmacy

How Patient Adherence Can Grow Your Pharmacy

Without people in poor health, a pharmacy would not be a profitable business. While a lot of sales are made on pharmaceuticals for acute illnesses, there is a lot of revenue to be had in drugs for chronic conditions. The key to driving these sales is making sure that your patients are being compliant by […]

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Beyond The Pill: What’s In Your Strategy?

Beyond The Pill: What’s In Your Strategy?

Do you remember the days when pharma could develop pills and commercialize them and do nothing more? Well, those days are beginning to disappear. Patient engagement and a more refreshed focus on the overall outcome have become the next major models. As a result, the industry needs to rethink the way it is currently operating […]

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How CRM Technology Can Benefit Your Digital Marketing

How CRM Technology Can Benefit Your Digital Marketing

Customer relationship management (CRM) technology helps pharma (and other types of) businesses manage their relationships with existing customers and with sales leads. The most obvious beneficiaries of this technology are customer service representatives and sales professionals. However, limiting its use to these two groups hugely underutilizes this technology because marketing stands to benefit as well. […]

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Finding A Social Media Balance

Finding A Social Media Balance

We are living in the age of mobile devices and internet, and this means remaining in constant contact with someone is now considered part of the norm. With a mobile device in almost every household and back pocket, customers are constantly expecting to receive an immediate answer with the click or push of a button. […]

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Three Tips for Patient Engagement

Three Tips for Patient Engagement

Patient engagement is a concern for those in the medical industry. According to industry surveys, 69% of patients report some type of engagement tools being used at their physician’s office. This may seem like a good number but the Insights Report suggests that number should be 100% since we’re dealing with people’s health. So, what […]

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Multichannel Marketing for Beginners

Multichannel Marketing for Beginners

Though you may not know what multichannel marketing is, you are probably doing it. Basically, it is marketing that is done through different channels in order to reach as many people as possible. Many businesses combine traditional advertising with social media marketing while others may use social media and e-mail marketing. Just because you are […]

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3 CRM Myths Holding Your Pharma Business Back

3 CRM Myths Holding Your Pharma Business Back

As a growth stage firm or an established corporate enterprise in the pharmaceuticals sector, you probably rely upon an existing CRM system for your sales activity. Yet, too many firms of your caliber are falling for misconceptions around CRM that are hurting your performance and costing you more than needed. Here are three myths that […]

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The Paradox of Mobile Proximity

The Paradox of Mobile Proximity

Mobile phones are both a blessing and a curse. Why, you ask? Well, because they represent the paradox of modern day life — the illusion of being both “everywhere” and “nowhere” at the same time. Everywhere, because at the click of a button, we can be transported into our office, a discussion forum, an online […]