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Activating Patient Engagement with a Customer-Centric Strategy

Activating Patient Engagement with a Customer-Centric Strategy

Do you remember the time when healthcare organizations were completely responsible for making all the decisions about how their patients are cared for and treated? We are no longer living in those days. Today, there have been many advances in health care and an increased emphasis on involving customers and satisfying their needs. As a […]

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Why pharma companies should work with trends that go beyond the pill

Why pharma companies should work with trends that go beyond the pill

Various technological developments are changing the way people experience healthcare — the choices they have, the way care gets delivered to them, and the extent to which they can personalize their treatments. Pharma companies need to look beyond the pill when considering what people demand of healthcare. The Financial Times recently published an interesting article […]

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Disease Awareness and the Power of Social Media

Disease Awareness and the Power of Social Media

We are living in a world where social media constantly surrounds us. Social media can ultimately infuse our entire perception of what is real. Some people question why a status on Facebook is important. They question why it is so important for someone to upload photographs on Instagram or Snapchat. Why should anyone care about […]

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Harnessing Customer Lifecycle Management in Pharma

Harnessing Customer Lifecycle Management in Pharma

As marketing becomes more sophisticated, more companies are taking advantage of in-depth customer lifecycle management (CLM) techniques to measure and analyze their marketing efforts. The key component of CLM is that it incorporates all parts of a business into the metrics, which includes the cost to attain and keep a customer as well as upsell […]

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3 Ways to Use Digital Marketing to Attract a Social Media Following

3 Ways to Use Digital Marketing to Attract a Social Media Following

Social media is a great way to get the word out about medical issues. If done the right way, your postings can go viral and affect many people. Here are a few tips to help you out. Create a Contest Creating a contest is a sure way of getting viral exposure. You can raffle off […]

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Harnessing social media influencers to promote your brand

Harnessing social media influencers to promote your brand

Wired recently came out with an article on social media influencers in healthcare. Influencers are individuals who have amassed a devoted following on social media platforms and are regarded as authorities on the topics they post about. In medicine, influencers are often current or former patients – people who have struggled through a health crisis […]

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How HCPs Want to Receive Information

How HCPs Want to Receive Information

To be successful in their outreach efforts, healthcare marketing professionals need to recognize and utilize the communication preferences of doctors, nurse practitioners and other providers. Knowing what forms of interaction work best and which information providers are most interested in can help life science organizations tailor their messages and gain a loyal and responsive audience. […]

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Improve Patient Engagement By Introducing A Text Messaging Platform

Improve Patient Engagement By Introducing A Text Messaging Platform

Teenagers, children, and adults are all becoming savvier when it comes to technology. Since the younger generation and the older generation are all using technology, there is not doubt that technology and healthcare make great partners. There was a time when the only communication method many people used was a telephone. When you wanted to […]

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How can technologies such as wearables and smart pills contribute to customer centricity?

How can technologies such as wearables and smart pills contribute to customer centricity?

Medical practitioners and pharma companies are both interested in the effectiveness of medications and the likelihood that patients will adhere to treatments. As for patients, they might not always understand why it’s important to continue with a treatment regimen; furthermore, they might feel as if the medical establishment is indifferent to their concerns and personal […]