7 Traditional and Contemporary Marketing Channels for the Pharmaceutical Industry

There is an old saying: don’t put all your eggs in one basket. When it comes to marketing, this means that you can’t focus on only one marketing channel to the exclusion of all others. Nowadays, there are many marketing channels open to a business. You can use traditional marketing channels such as TV ads, print ads, direct mail marketing and billboards or more contemporary ones which have arisen in the last few decades i.e., websites, blogs, social media, email marketing etc. Each of these has its own set of advantages that you can make use of if you’re in the pharmaceutical industry.

  1. TV Ads: We’ve all remembered a TV jingle every now and then. Plus, TV ads can help a lot in branding i.e., creating a certain image about your company in the minds of viewers.
  2. Print Ads: Ads in newspapers and magazines can help you to reach the general public but they can also help you to reach a certain demographic such as men, women, senior citizens, teens etc.
  3. Direct Mail Marketing: People can’t avoid looking at marketing materials in their mailboxes, but these materials have to be eye-catching or they will end up in the trash.
  4. Websites: A website is a very basic thing nowadays and necessary for every business. It gives the public information about your products and your company in general.
  5. Blog: Blogs are a great way to drive traffic to your website and let your customers know that you are up to date about everything going on in your field.
  6. Social Media: This has probably become one of the most effective ways to let people know more about what you’re doing. But it’s necessary to post often and make sure that your posts get viewed, either through advertising or simply by making them more eye-catching.
  7. Email Marketing: Like direct mail marketing, email marketing comes right to you. But it’s necessary for you to reach the right people who are interested in what you’re trying to market to them by collecting data and maintaining extensive lists.

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