What Is Patient Centricity

Lately, there have been many conversations about patient centricity, and there are many good reasons why there have been so many conversations. Paying attention to the patients, listening to them, and actually incorporating the ideas and the perspectives of patients can pay off significantly for everyone who is involved. What does patient centricity actually mean? How can one be patient centric in the healthcare industry?

In order for you to understand the challenges and barriers that can prevent your company from reaching the level of patient-centricity your company needs, you will first need to understand the concept. Patient centricity is known as the process of creating solutions or services around the patients you are serving. 

There are many strategies and tactics that can be used by pharma companies to become patient centric, but unfortunately, challenges arise that make it difficult for those in the pharma industry. There are difficulties when it comes to communication, there is doubt when it comes to their perceptions, and there is sometimes a reluctance to give up control. It seems like centering everything around the patient should not be too difficult to achieve, but this strategy is sometimes overlooked by companies. 

Many people believe that in order to remain patient centric everything will have to be about the patient 24 hours a day, 7 days a week, and 365 days out of the year. Many people view patient centricity as all about finding value in the entire process, regardless if it is about creating an advertising or marketing campaign or creating a new protocol. However, the focus should be on obtaining patient input and insight, in addition to establishing a strong and long-lasting connection. 

A pharma company should become the shoulder to lean on or the ear to listen to. When pharma companies reach the point where they can effectively connect with patients and communicate with them, they will have embraced the concept of patient centricity. You will not be able to create new strategies or guidelines without getting feedback or advice from patients. When you actually listen to your patients, understand what they are thinking, and walk away with a better understanding of their needs, you will have reached new heights.

To learn more about patient centricity, please join us for one of our upcoming events:

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