How Multichannel Marketing Can Help You Grow Your Audience

Multichannel marketing is a must in today’s technology-driven world. In 2017, social media users had an average of 7.6 accounts. With that many different accessible platforms, users searching for information online are savvy and have learned which platform can deliver the data how they want it and when they want it.

Another advantage for marketing via multiple channels is you will be able reach all generations, demographics, and changing preferences of users who switch from platform to platform. Although social media is a place to engage and keep up-to-date with networks of friends and family, online platforms have become a place where users ask for recommendations and share good and bad experiences. Word-of-mouth marketing will always be an effective method for those who love your product or brand, and they will be an ambassador for you, especially in public forums such as social media. The same goes for bad user experiences, so always consider user experience to be a top priority and have a process and inspection plan for each platform.

Employing multichannel marketing techniques also helps keep your online reputation positive. When you have an online presence across several platforms and consistently post content to those channels, you help strengthen the good and suppress the bad. Multichannel marketing can also encourage user-generated content from your ambassadors to help keep your first page of Google looking good. After all, 95% of users never go beyond the first page of search results, so you want to make sure your page one is in top shape.

Multichannel marketing can also help you identify where your client base prefers to receive its information. Is that social media? Ads? Or, does traditional marketing still appeal to your audience? Even if you’ve pinpointed what works for your business, you still likely want to try to find niche and/or untapped markets. Multichannel marketing is a great way to test and explore new opportunities.

Looking to maximize your multichannel opportunities? Join us for the 3rd Digital Pharma Multichannel Marketing Boot Camp East, taking place December 4-5 at Sonesta Philadelphia Rittenhouse Square in Philadelphia, PA.

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