How Patient Adherence Can Grow Your Pharmacy

Without people in poor health, a pharmacy would not be a profitable business. While a lot of sales are made on pharmaceuticals for acute illnesses, there is a lot of revenue to be had in drugs for chronic conditions. The key to driving these sales is making sure that your patients are being compliant by picking up and taking their medications every month. One of the best ways to do this is to implement a patient adherence initiative. By monitoring adherence, you have an opportunity to reach out to your patients each month to touch base about their medications. There are two key benefits to having such a program.

Relationships
In order to ensure adherence, you should be reaching out to your patients. All it takes is a quick phone call, email, or text message to let your patient know that they are overdue in picking up their prescriptions for the month. Ask if they would like you to refill it for them now. This quick interaction will allow you to connect with your patient and give them the opportunity to ask questions about their medications. By showing that you care about their health, they will be more likely to remain loyal to your pharmacy. They might even tell their friends and loved ones that your establishment surpasses the competition when it comes to patient care. It is important to build relationships with your patients and this is a great way to get the ball rolling. The word of mouth alone that this potentially creates could drive your business up.

Sales
With a patient adherence program in place, there are many chances to drive sales. There is the obvious reason: Your monthly touchpoint reminds your customers to come in and pick up their prescriptions. You also have the opportunity to contact their prescriber if your patient feels that their drug therapy isn’t working as well as it should. The physician may also want to add on another medication to help the patient along. On that same note, if a drug rep has recently paid you a visit and you feel that their new drug will benefit your patient, you can contact their physician about it as well. Either way, staying on top of your patients’ welfare can certainly bring in additional revenue.

While patient adherence is good for business, you don’t want your customers to feel like they are only being called to help you put money in your pocket. The conversations being had need to be focused on their health and wellbeing and what you can do to improve their medication regimens. This extra step in patient care will benefit not just your pharmacy, but your patients’ health as well.

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