Digital Marketing: The Basics

When you first start marketing your business in order to grow, you might wonder where you should start. While many businesses go the traditional route (such as television advertisements), digital marketing allows smaller companies the chance to reach new customers. They can grow without spending a lot of time and money on traditional marketing.

You might be wondering about digital marketing and what it entails. Here are some common types.

Website. Every business needs to have a website. Since many people start their search online, if you have a website, you will look legitimate. Your website can also be used for blogging. It is also a good place to have a sign up for your e-mail list.

Blog. By blogging regularly, you can reach more people. Search engines often send people to blogs that are updated regularly so it can be a very good way to find new customers.

E-mail marketing. Though there is debate on the effectiveness of e-mail marketing, every business really should have an e-mail strategy. Not only does this allow you to stay in the mind of your customers, it is often a great form of marketing because they can read your e-mails at their convenience.

Social media marketing. Many businesses, both big and small, are looking to social media sites in order to grow their business. Facebook and Twitter, as well as other social media sites, are a great way to reach millions of new potential customers. The goal of social media marketing is to build relationships so that, when someone needs something, they think of you and your business.

Digital advertising. Banner ads on the web are everywhere these days and there are many different ways for you to promote your business and products via this medium. One way is to to buy digital ad space directly from websites that your target audience frequents, or you could use a re-marketing service that shows your ads to visitors of your websites wherever they are on the web.

If you want (or need) to grow your business, digital marketing can be a great place to start! While you should have a website, blog, and an e-mail list, many businesses start with social media. It really depends on what you have time for, as well as where your customers are.

To learn more about enhancing your marketing efforts, join us for one of our upcoming events:

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