Discover Why Video Is the Future of Digital Marketing

It is without a doubt that digital marketing has changed a great deal over the last decade. Consumer trends are changing the way people are accessing and interacting on the Internet. Rather than sitting down at a desktop or laptop, users are spontaneously grabbing their smartphone or tablet any time they have a question or need information. People are quite literally surfing the web without limits or boundaries. Consequently, this consumer behavior has changed content marketing, providing people with the information they want and in the format they want it.

At the leading edge of these changes is video marketing. However, if you spend any amount of time on social media, this revelation is likely not news. Anecdotally, anyone can see that videos have started to dominant feeds and timelines, but are also attracting a considerable about of engagement. For many businesses, this trend is a major game changer. Video marketing does not only make it easier to communicate with your audience, it is a powerful tool that can project authenticity, entertain, and create an emotional buy-in.

Still not convinced that video content is the way to go? Below is a list of interesting statistics recently reported on by Forbes.

  • If current trends continue, video will capture 80 percent of all web traffic by 2019.
  • Marketing emails that include video will earn a 200-300 percent increase in click-through traffic.
  • Landing pages that include videos have an 80 percent higher conversion rate.
  • Roughly 90 percent of consumers state they use product videos as part of their decision-making.
  • A third of all online users spend their time watching videos.
  • 80 percent of consumers can recall a video they watched in the last month.
  • 65 percent of decision-makers will visit a brand’s website after watching a video.
  • 62 percent of people will engage with a video post before a text post.
  • 92 percent of people who watch mobile videos will share them with others.

Learn more about the various ways you can enhance your marketing strategy, including the use of videos, at the 9th Digital Pharma West conference, taking place June 11-13, 2018 at the Hyatt Regency San Francisco Airport in Burlingame, CA.

Why Do Life Science Leaders Attend Digital Pharma West? from ExL Pharma on Vimeo.

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