Important Benefits of Multichannel Marketing That Make a Difference

When it comes to media platforms, people have different preferences. In addition, some individuals use multiple platforms throughout the day for different purposes. That’s why specializing in a single marketing channel is too limiting. Getting your message across to as large an audience as possible requires a multichannel marketing approach. Beyond expanding your reach, other important multichannel marketing benefits include:

Staying With the Multi-Platform User Throughout Their Day

People often use different mediums throughout their day. They might check their email in the morning, use a favorite search engine for research while at work, and then visit a social platform while relaxing. Of course, the daily habits of users vary, but the multichannel marketer has the best chance of connecting with these people at least once if not several times a day.

Establishing Your Authority

Recognition as an expert in your field is especially important in the healthcare industry, and publishing informative and useful content will accomplish this. However, you shouldn’t limit this activity to your blog.

Publishing to several reputable websites, and posting video recordings to platforms such as YouTube of your talks at conferences and seminars, increase trust in your expertise. The effect of seeing your “presence” on so many platforms, particularly those where your market does its research is one of instant recognition of your name or brand. When this happens, you become the go-to authority of your market.

Getting Multiple Exposures to Your Message

A common (and true) argument made by email marketing proponents is that people require multiple exposures to your message before they come around to converting. This is done over the course of a series of emails.

Multichannel marketing also provides multiple exposures to your message over time. Of course, this doesn’t mean you should endlessly parrot the same phrases over and over as was done in the television commercials of several decades ago. Instead, it means multiple exposure to variations of your message in the form of the different benefits to be gained from your services, as well as exposure to related and useful information.

Hone your multichannel marketing strategy by joining us for one of our upcoming Digital Pharma events — the 10th Digital Pharma Europe conference, taking place May 9-11, 2018 at the Radisson Blu Edwardian Heathrow Hotel in London, UK, or the 9th Digital Pharma West conference, taking place June 11-13, 2018 at the Hyatt Regency San Francisco Airport in Burlingame, CA.

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