3 Ways to How Social Media Marketing Is Useful in the Healthcare Industry

Are you on social media? Social media should now be an integral part of your marketing strategy, no matter which industry you are in. Here are some ways social media marketing can be used in the healthcare and pharma industry.

Teach and Educate

There is so much misinformation out there online. You can educate your followers about various topics relating to health. Post links to blog posts that you or someone else wrote. Write Facebook posts that explain certain topics. Use Quora and other similar sites to answer questions (you can link to a blog post of yours in the answer).

Utilize the Power of Video

A great way to educate your followers is by creating explainer videos. These videos can explain any topic related to health. Use images, charts, and other visuals to make it interesting. You can also create listicle videos that talk about the “Top 10 ways to stay safe from such-and-such” or something of that nature. You can even create videos that review certain products or that teach people how to use a certain drug properly. You can also do live Facebook videos where you answer questions relating to health.

LinkedIn Marketing

LinkedIn is one network you should not ignore. It has a high conversion rate compared to other networks. You can connect with your audience via LinkedIn Pulse. You can also create a LinkedIn group where people can get help about certain health topics. Sponsored ads and InMail ads are a great way to reach an even larger audience.

To learn more about effectively utilizing social media in your marketing strategy, attend the 11th Digital Pharma East conference, taking place October 3-6, 2017 at the Pennsylvania Convention Center in Philadelphia, PA. Join over 800 life science leaders who are improving customer centricity and patient outcomes through digital health and transformative initiatives. To learn more about this event please download the brochure or visit the website. Click here to register and be sure to mention Priority Code C856BLOG.

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