3 Ways to Use Digital Marketing to Attract a Social Media Following

Social media is a great way to get the word out about medical issues. If done the right way, your postings can go viral and affect many people. Here are a few tips to help you out.

Create a Contest

Creating a contest is a sure way of getting viral exposure. You can raffle off free stuff or even give away a free discount coupon in exchange for participation. This participation can be in the form of using your special hashtag in a tweet, liking or commenting on your Facebook post, completing a quick medical survey, sharing the post to their own followers, or emailing a friend about it.

Use Hashtags

Hashtags are a great way of getting people to notice your tweets. If you want to discover hashtags that are trending and popular, use Trendsmap (to discover trending hashtags based on location) or Hashtagify (to discover trending Twitter and Instagram hashtags based on industry). If you’re not sure if a hashtag will work, use Ritetag to find stats about how much exposure each hashtag will get.

Mix Up Your Postings

Don’t use your Twitter and Facebook accounts to blast out links to your site, day after day. The best way to get new followers and exposure is by constantly sharing links to high-quality sites that offer great tips and advice on health issues. You can also tweet short tips that don’t contain links at all. This will attract a fan base and will help you get more traffic when you do share links to your site.

Discover ways to enhance your social media strategy at the 11th Digital Pharma East conference, taking place October 3-6, 2017 at the Pennsylvania Convention Center in Philadelphia, PA. Join over 800 life science leaders who are improving customer centricity and patient outcomes through digital health and transformative initiatives. To learn more about this event please download the brochure or visit the website. Click here to register and be sure to mention Priority Code C856BLOG.

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