How HCPs Want to Receive Information

To be successful in their outreach efforts, healthcare marketing professionals need to recognize and utilize the communication preferences of doctors, nurse practitioners and other providers. Knowing what forms of interaction work best and which information providers are most interested in can help life science organizations tailor their messages and gain a loyal and responsive audience.

In the Annual HCP Communication Study, HealthLink Dimensions polled 787 physicians, nurse practitioners and physician assistants to find out what information they want to receive from you and how they’d prefer to receive it. The infographic below highlights some of the key findings from the study.

Read more about the results from the HealthLink Dimensions study in the Annual HCP Communication Report 2017.

Guest post by HealthLink Dimensions

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