How can technologies such as wearables and smart pills contribute to customer centricity?

Medical practitioners and pharma companies are both interested in the effectiveness of medications and the likelihood that patients will adhere to treatments. As for patients, they might not always understand why it’s important to continue with a treatment regimen; furthermore, they might feel as if the medical establishment is indifferent to their concerns and personal needs.

A recent article from mHealth Intelligence points out how mobile or digital health solutions can improve medication adherence in ways that are also more responsive to patients’ needs. The possibilities the article raises include wearable technologies and “smart pills,” medications that transmit data following ingestion.

These technologies can benefit practitioners and pharma companies, as they gain more insight into whether or not a treatment is effective and how it might be working for any given patient. The technologies also enhance customer-centricity, making treatments more personal and responsive to individual needs.

What are some of the advantages to patients?

  • If it’s more difficult for them to reach out to medical practitioners, they can still communicate important information about their treatment and benefit from any subsequent adjustments. (This can especially help people who are very busy, or people who live in relative isolation, have limited access to transportation, or struggle with poor mental health.)
  • Patients can be in a better position to receive individualized or personalized treatments, tailored not only to their specific health issues but also to their preferences and daily schedule.
  • The data from the wearables and smart pills can give patients better insights into themselves and the kinds of behaviors that wind up either promoting health or standing in the way of effective treatment. They also have a tangible way of measuring their progress, giving them more motivation to keep going.

These technologies are under ongoing development and patients will need to take time to adjust to them. They’ll also rightfully want to know how you’ll address concerns about privacy, for example. However, on the whole, these technologies can yield benefits that are customer-centric, promoting patients’ well-being and are focused on their individual needs.

For more more information on utilizing technology to improve customer centricity, join us for the 9th Digital Pharma Europe conference, taking place May 17-19, 2017 in London, UK at the Radisson Blu Edwardian Heathrow Hotel. Join over 200 life science leaders from across Europe and around the world who are improving customer centricity and patient outcomes through digital health and transformative initiatives. To learn more about this event please download the brochure or visit the website. Click here to register and be sure to mention Priority Code C865BLOG.

Looking for a US-based event? Be sure to check out the 8th Digital Pharma West conference, taking place June 13-15, 2017 at the Hyatt Regency San Francisco Airport in Burlingame, CA. To learn more about this event please download the brochure or visit the website. Click here to register and be sure to mention Priority Code C876BLOG.

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