Email marketing is a great way to keep in touch with people and convert them into your customers. Some organizations focus on trying to convert their website visitors into customers, but obviously the conversion rate isn’t going to be very high. It’s hard to get someone to become a paying customer, if they barely know anything about your organization.
To better engage web visitors — and add them to your email list — offer a free gift, such as a medical ebook guide, or a coupon for one of your products. People are understandably more likely to sign up for a free gift than to shell out money, and conversion rates for such offers are considerably high. To expand upon this strategy, create digital marketing campaigns on Facebook and other pay-per-click (PPC) networks promoting a landing page that advertises the same offer with sign-up.
Once someone is on your mailing list, you have the opportunity to build your relationship with them by sending informational newsletters with important and interesting medical and health advice. The more free information you send your subscribers, the more likely they are to spend money with your organization.
In addition to sending free information in your newsletters, you should subtly — and sometimes not so subtly — promote your products. Now that these people trust you, know who you are and what you have to offer, your conversion rate will be much higher.
Email marketing is a great way to cultivate repeat customers. Many individuals remain on your distribution list for months, maybe even and even years, and this continuous contact often leads to customers purchasing from you multiple times.
Learn to create a stronger, more robust marketing strategy that is centered on the customer by attending the 9th Digital Pharma Europe conference, taking place May 17-19, 2017 in London, UK at the Radisson Blu Edwardian Heathrow Hotel. Join over 200 life science leaders from across Europe and around the world who are improving customer centricity and patient outcomes through digital health and transformative initiatives. To learn more about this event please download the brochure or visit the website. Click here to register and be sure to mention Priority Code C865BLOG.