One of the main factors of a successful social media campaign is using multiple social channels. Multichannel marketing ensures that you will reach as many people as possible. When it comes to social media, you should not just be active on Facebook and Twitter, but you should also be utilizing other networks such as Pinterest, Google Plus, Instagram, LinkedIn, Snapchat, Tumblr, and others. Here are some tips for a successful multichannel marketing strategy.
Know Your Audience
Every social channel attracts a unique audience. For example, Pinterest is used more by people interested in such things as apparel, cooking, and design. Google Plus is often used by marketers. Although you should be active on all social channels, you should be concentrating the majority of your efforts on the channel where your target audience is most active.
Have a Posting Schedule
You need to have an organized posting schedule. You should have a time when you post things such as deals and a time when you post links to your site. You can post links to blog posts more than one time, depending on the channel you are using. Twitter, with its short messages, has more tolerance for tweeting the same link multiple times, while it’s not good to post on Pinterest or LinkedIn more than once. If posting the same link more than once, you should spread it out over the course of two months.
To avoid spending precious time on social media postings, you should use a tool that allows you to automate your postings in advance. Tools like Buffer and Hootsuite allow you to control multiple channels from one dashboard. They also give you the chance to schedule your posts in advance.
To learn more about how to develop a strong digital and multichannel marketing strategy, attend the 2nd Pharma Digital & Multichannel Marketing Boot Camp, taking place February 7-8, 2017 in Burlingame, CA at the Hilton San Francisco Airport Bayfront. This intensive two-day program not only teaches you strategic processes, it also gives you the tools and skills you need to gather insights and develop your own digital and multichannel programs. To learn more about this event please download the brochure or visit the website. Click here to register and be sure to mention Priority Code C866BLOG.