For many people who use the internet, social media has become a huge part of their lives. A large number of internet users prefer to log into their Facebook, Twitter, Instagram, etc. networks before actually turning on a television to watch the news. As a matter of fact, many people get their news and updates just by what is posted on social media.
This is why it is important for pharmaceutical companies and health-related organizations to use social media to help them with their disease awareness campaigns. The continued rise of social media and the various fundraiser pages can be great for any disease awareness campaign.
When a disease awareness campaign is done the correct way, it can certainly benefit from being a part of a social media campaign. Patients who have the diseases that are being campaigned for are more likely to engage via social media than the other campaign methods.
You may be surprised at the level of impact your campaign can have on social media, especially when you have an open and friendly social media community. The internet is a great facilitator in creating connections between people with similar backgrounds, issues, and likes and can nurture support between those connected individuals.
Many people enjoy using social media to share their feelings and stories because they know it can provide someone else the information they may be struggling to find.
To learn how your organization can improve it’s social media strategy and patient outreach, be sure to attend Digital Pharma West, taking place June 13-15, 2016 in San Francisco, CA. This year’s event brings together more than 250 pharmaceutical, biotech and medical device innovators from organizations of ALL SIZES who are implementing company-wide digital ecosystems to embed digital health across all channels to enhance customer experience. To learn more about this event please download the brochure or visit the website. Click here to register and be sure to mention Priority Code C790BLOG.