Utilizing Google to Enhance Global Marketing Savviness

The world is becoming a more global place than ever. How can you compete with other businesses and outshine them? The answer is information. That is why the world is sometimes called a knowledge economy. As the world becomes global, the economies of the world getting closer and closer to each other, global marketing is becoming indispensable. The first steps to successful global marketing are not big ones, but small ones.

Google Analytics

The first step is to see where your customers are coming from. Using Google Analytics can help you do this and so much more. The book How To Start A Successful Blog In One Hour opines:

Getting user intelligence is another important ingredient to success online. You need to know how people find your blog and what they do on it. Google Analytics is the best tool for getting this kind of information. Google Analytics provides a detailed breakdown of your traffic stats. It details visitor numbers, where they click, how long they stay and what pages are most popular.

Go to the locations report in Google Analytics to get a geographical breakdown of where your visitors are coming from. You might have a following in a country or state that you did not expect.


There are many websites out there that are not mobile-friendly. Of course, this is the bane of global marketing success. In other countries, such as China, people use their smartphones for absolutely everything, and many people do not have traditional desktops or laptops. Use Google’s Mobile Friendliness Test to determine if your website is mobile-friendly. If it is not, the website will tell you how to fix it.

Information, and the ease of access to that information, is the key to successful global marketing.

Learn more about Global Marketing and current trends in the industry as well as establishing yourself in the Chinese Market - join Digital Pharma China to learn from international and regional experts on how to deliver ROI, identify success factors and introduce true innovation to your digital capabilities. To learn more about this event, download the brochure or visit the website. Click here to register and be sure to mention Priority Code BLOG.

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