The Ice Bucket Challenge has turned into a viral sensation – if you don’t know what it is, the ALS Association challenged everyone to film themselves dumping a bucket of ice water on their head to raise awareness of amyotrophic lateral sclerosis (ALS), or more commonly referred to as “Lou Gehrig’s Disease.” In the last two weeks the challenge has drenched the nation. Everyone from celebrities, everyday people and those whose lives have been touched by ALS are pouring a bucket of ice water over their heads and are challenging others do the same or make a donation to fight ALS within twenty-four hours. Exl Events’ Marketing Department took on that challenge and have nominated our friends at Klick Health, our own Coordination Department and all of our event Sponsors and Pharma Speakers.
To see the marketing department drenched, click here.
ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Currently, there is only one drug approved by the U.S. Food and Drug Administration (FDA) to treat ALS, which only modestly extends survival by two to three months. Consequently, ALS is 100 percent fatal. In addition to acclimating to the challenges that come with losing control of voluntary muscle movement, people with the disease progressively lose their ability to eat, speak, walk, and eventually breathe. With only about half of the general public knowledgeable about amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s Disease, the Ice Bucket Challenge is making a profound difference. Since July 29, The Association has welcomed more than 70,000 new donors to the cause.
To learn more about ALS and how you can donate to the cause, visit http://www.alsa.org/.