Contemporary Pricing Strategies When Selling to ACOs

Long gone are the days when pricing strategies when selling to ACOs were incentive-based. The fee-for-service strategy provided care givers the zeal to perform as the more they served the more they were paid.

Today, there are exponential changes which have been marked by the introduction of Obama care (Patient Protection and Affordable Care Act of 2010) for ACOs. This act focuses on the provision of better services to patients and at affordable rates.

The good thing about this Act is that it covers a majority of people who do not have health insurance policies. This means that more people will have access to improved healthcare. But the joys of this Act are short-lived so to say as it is a requirement by the same Act that every citizen take up a health insurance coverage come next year.

By the introduction of this Act, the state anticipates to reduce the budget deficit completely by 2020. According to Supplemental Health Care, “The Congressional Budget Office (CBO) estimates that the PPACA  will reduce the national budget deficit by $143 billion by 2019 because of the Act’s associated taxes and fees.” If this comes to pass, the living standards of citizens will be elevated to a big extent.

This Act presents the need for physicians to re-evaluate their marketing strategies for them to ensure that their clients get the gratification they need and at the same time, costs. One way to achieve this is by incorporating technological advancements into their service delivery strategies.

One of the best trends for efficiency when selling to ACOs is to use social media. The Internet provides a platform where pharmacists can interact with patients freely. They have a chance to know what it is that the patients need from them, and with this knowledge they can be able to provide services tailored to their needs and wants.

Mobile advertising should also not be neglected. It is proven that more and more people are depending on their phones for information. This makes mobile marketing a basic advertising paradigm in the pharmaceutical market. Websites should be designed such that they are mobile phone compatible to enable ease of access.

As the world changes, so does the healthcare realm. Lagging behind could mean the closure of healthcare facilities. However, with the information shared above and also at Digital Pharma, one will remain at a competitive edge by keeping up speed with the changes or rather, initiate the changes themselves.

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