After extensive market research with senior industry practitioners across the pharmaceutical marketing value chain, ExL Pharma is proud to unveil our flagship event and latest edition in the Digital Pharma™ series. This year we have gathered over 85 speakers as part of our largest ever conference to ensure that the most challenging issues and innovative initiatives are fully covered within case study and interactive discussions. The feedback received from previous editions has been carefully analyzed and the result is that attendees will benefit from receiving practical and technical insight of a level unavailable anywhere else, that can be utilized immediately within their organizations. We are also thrilled to welcome back our co-chairmen for the event, Shwen Gwee from Edelman and Marc Monseau, from MDM Communications as well as Bob Allen from Astrazeneca to chair our expanded Mobile Day. Here is a sample of some of the unique content, interactive sessions and key takeaways that you will only experience at Digital Pharma East on October 15-18th at the Loews Hotel in Philadelphia:
- Evaluate how to transition standards, legislation and best practices into a holistic approach
- Understand how to leverage social networks, viral marketing and big data within digital marketing strategy
- Analyze the emerging and evolving role of gaming technology both from the healthcare practitioner perspective and from real time pharmaceutical study experience
- Benefit from 5 conference tracks focusing on Patient & Consumer Marketing, HCP Marketing, Internal Process Improvement & Analytics, Multi-Channel Marketing and the Interactive & Unconference track; developed to cultivate high-level discussions to navigate industry roadblocks
- Optimize alignment of marketing and legal departments in order to accelerate digital marketing campaigns, channels and solutions through to actual revenue creation
- Take your mobile technology and strategy to the next level based on key case examples in app development, platform integration, roll out and launch
- And much more!
Co-located with the Digital Health Coalition (DHC) Fall 2012 Summit Click here to download the conference brochure for a full view of all of the great content this event provides in our 6th Annual East Coast program. Join the over 600 attendees expected and use promotion code: C125blog to receive 15% off the standard conference registration fee. If you have any questions on the program, please feel free to write me directly at wdrysdale@exlpharma.com
