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What the Increasingly Granular Nature of Social Media Means for Communications

What the Increasingly Granular Nature of Social Media Means for Communications

Last week I posted a few thoughts about how to get more out of medical meetings, inspired by the excellent work of some other bloggers I regularly read.  Today, I’m posting a few thoughts about how communications has changed and how that impacts our communications in healthcare.   No rocket science here, but something to keep […]

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New Intelligence Report from CONTEXTWEB Helps Pharmaceutical Marketers Go Beyond Traditional Ad Targeting

New Intelligence Report from CONTEXTWEB Helps Pharmaceutical Marketers Go Beyond Traditional Ad Targeting

Few verticals are as challenged by online marketing as the pharmaceutical industry. From strict regulation and costly media, to brand safety concerns, pharma marketers are often limited in their opportunities to engage a wide audience of consumers with brand messages. In its latest Intelligence Report, CONTEXTWEB uncovers solutions that can help marketers meet their campaign […]

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Pharma Marketers: 6 Key Skills Every Brand Champion Will Possess

Pharma Marketers: 6 Key Skills Every Brand Champion Will Possess

In our ever-changing media landscape, coupled with increasingly powerful ePatient communities, a demand for new standards has arisen.  As a result, Pharma [and in reality all marketers] must accelerate their skills in six key areas to separate their marketing communications, and become brand champions. Every marketer knows that spurring brand and patient success requires building […]

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Keep Your Brand Healthy And Thriving: Complimentary eBook

Keep Your Brand Healthy And Thriving: Complimentary eBook

With 2011 galloping along and 2012 planning just around the corner, we’re excited to share our Brand Champion Health Check — a complimentary eBook designed to help marketers and business leads assess their company and brand’s health, and to consider what actions will power successful growth. While the eBook centers on the Pharma and healthcare industry, […]

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Announcing the 2nd Annual Digital Pharma West!

Announcing the 2nd Annual Digital Pharma West!

Last year’s Digital Pharma West event was a hit, becoming the FIRST industry event of its kind to come the West Coast! This year, we are pleased to announce the return of this dynamic event.The 2nd Annual Digital Pharma West conference will again take place in sunny San Francisco, CA at the Parc 55 Hotel […]