Feature Fridays: News Break!

Here it is, the latest installment our popular new series – Feature Fridays!

This week’s post has been brought to you courtesy of Pharma-Marketer.com, one of our favorite one-stop news resources. Read on for some of the top stories in Pharma this week.

 

“Look out, your medicine is watching you”! Novartis prepares to introduce “smart-pill” technology:

“After investing $24 million earlier this year to gain access to cutting-edge smart pill technology, Novartis ($NVS) says it is 18 months away from filing for approval of its first chip-in-a-pill offering. The chips broadcast information to a skin patch, which in turn relays the information via smart phone. The first application will center on proper dosing for an approved drug that is used to prevent organ rejection among transplant patients. And because it is an existing drug, Novartis says that it only needs to prove bioequivalency rather than sponsor new clinical trials.” More…

Stats show that “Docs Take Fewer Freebies, But Disclosure is Poor.” Ed Silverman chimes in on the much discussed relationship between physicians and pharma:

“The latest look at the relationship between docs and industry finds that nearly 84 percent of 2,398 docs surveyed acknowledged accepting samples, tickets to sporting events or meals in the workplace from drug and device makers last year, according a paper in the Archives of Internal Medicine. However, this represented a drop from 94 percent in 2004, suggesting new policies and greater publicity are having an impact.” More…

Have you seen the new Lipitor ads? John Mack sure has, read on for his commentary:

“In its most recent TV and print ads for Lipitor, Pfizer highlights a middle-aged man working out in a gym. In bold text and voice overs, the ad asks ‘Are You Kidding Yourself?’ The print ad — an example from this week’s Time Magazine is shown here (click for an enlarged view) — goes on to say “A lot of people think exercise and healthy diet are enough to lower cholesterol. For 2 out 3, it may not be.” More…

More people (72% of the U.S. adult population) are getting healthcare information online:

“If you’re a healthcare marketer and you’re not a customer of Manhattan Research you’re missing some great data that can help you make the case for most investment in Internet marketing.  Their latest report, Cybercitizen Health® U.S. v10.0 is a market research and strategic advisory service focused on its study focused on how U.S. consumers use the Internet and mobile devices for health information.  Among the key findings more and more people are going online for health information.” More…

Derek Lowe pinpoints how to best engage the public:

“Real scientific research is quite bizarre by the standards of many other occupations, and I don’t think that people get to understand that. (I might add that the ways in which science gets compressed for dramatic effect tends to obscure all these things – TV and movie scientists are always so sure of themselves, and get their rock-solid results so quickly). So rather than start off by trying to teach everyone lots of details, I’d rather that more people understood what the whole effort is like…” More…

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