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It Is Time To Look Beyond The Pill And Find Out What Else Is Possible

It Is Time To Look Beyond The Pill And Find Out What Else Is Possible

Some companies can find themselves in a position where they can just create and sell their goods and services. The pharmaceutical industry was in a position like that for many years, but it is not the same anymore. The pressure to market and sell the right products has increased over the years. Better Educated Part […]

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FDA Joins Health Care’s Digital Transformation with Drug Shortage Mobile App

FDA Joins Health Care’s Digital Transformation with Drug Shortage Mobile App

Pharmaceutical companies aren’t the only ones changing their approach to medicine to become more digitally focused. The Food and Drug Administration is joining health care’s digital transformation with a new mobile app that will allow health care professionals to track drug shortages. Drug shortages have become a regular problem, first emerging in 2011 and 2012 as supplies […]

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Pharma Digital Marketing Faces FDA Scrutiny on Social Media

Pharma Digital Marketing Faces FDA Scrutiny on Social Media

Companies pursuing digital marketing strategies for their pharmaceutical products might want to exercise some additional caution. By now, companies are well aware that the Food and Drug Administration scrutinizes the drug claims companies make on their websites. But the regulator is also paying attention to pharma posts on social media. Recently, the FDA issued warning letters to […]

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Mapping the Patient Journey via Advanced Social Intelligence

Mapping the Patient Journey via Advanced Social Intelligence

By Guest Blogger Robert Gardner – Senior Director, Life Sciences at ListenLogic Today’s digital social age presents an incredible opportunity for the pharmaceutical and healthcare industries. For years, the struggle to understand evolving patient needs in order to strategically align and address them has been at the forefront of the value proposition for healthcare. However, […]

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A Customer Centricity Model Can Help Transform Your Pharma Organization

A Customer Centricity Model Can Help Transform Your Pharma Organization

As the years go by, the landscape of healthcare will continue to evolve. As the landscape evolves, the manufacturers of pharmaceuticals need to be able to stay on the same pace with all of the changes. With the conditions of the market, there are requirements that need a company to either give their model an […]

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Beyond the Pill: New Technologies in Birth Control

Beyond the Pill: New Technologies in Birth Control

Birth control has been around for centuries, long before “the pill” came about in the sixties, but not for contraceptive use, it was actually first released by the FDA as a method to relieve severe menstrual disorders. Historically, it was Gabriel Fallopius, credited with inventing a medicated sheath used to prevent the spread of syphilis, and also […]

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New FDA Guidance Could Support Digital Transformation in Medical Devices

New FDA Guidance Could Support Digital Transformation in Medical Devices

The digital transformation sweeping across health care is moving quickly. Like most things regarding technology, regulation is slow to keep up, but the Food and Drug Administration’s perspective on regulating new wearable technology and mobile apps is getting a little clearer. The agency recently issued draft guidance stating that it wouldn’t regulate “low-risk” devices that are intended […]

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Pharma Needs to Partner with Medical Device Companies in Order to Truly Move Beyond the Pill

Pharma Needs to Partner with Medical Device Companies in Order to Truly Move Beyond the Pill

In order for pharmaceutical companies to move medicine into the 21st century, they’re going to need to develop relationships with companies developing medical devices. Modern medicine calls for pharma companies and clinicians to have data about their patients. The pills that pharmas make can’t communicate with doctors so in order to get the information that clinicians […]

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Engagement Technology: the Answer to the “White Coat Syndrome”

Engagement Technology: the Answer to the “White Coat Syndrome”

It is interesting to see the development of patient engagement in the medical industry.  In years past, it was common for patients to “clam up” when visiting a medical professional.  The anxiety experienced labeled “white coat syndrome” often causes a patient’s blood pressure to elevate.  It was up to the medical staff to ask a series of […]