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Trying to Connect with Physicians? What Marketers Need to Know

Trying to Connect with Physicians? What Marketers Need to Know

Pharmaceutical companies and medical device makers put the majority of their resources behind direct marketing. While they’re most visible to the consuming public through television commercials and Internet advertising, they approach physicians very differently. According to The Pew Trust, the pharmaceutical industry spent more than $24 billion marketing to physicians and just $3 billion promoting their merchandise to […]

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How to Optimize Technology Spend: Production VS. Audio Visual

How to Optimize Technology Spend: Production VS. Audio Visual

Regarding technology spend, one of the most important elements to consider is understanding the difference between a production company and an audio visual company. Both organizations are external vendors that exist to help deliver the message to the event(s)’ audiences. In terms of the specific roles each vendor plays, and how that impacts the technology […]

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By the Patients, For the Patients

By the Patients, For the Patients

Guest Blog by Tom Jones, SVP at Makovsky In 1786, Thomas Jefferson wrote, “Who then can so softly bind up the wound of another as he who has felt the same wound himself?” Today, the need for empathy and camaraderie remains central to patient outcomes. As brand managers and marketers, helping patients find the support […]

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One Marketer’s Fix to the “Yelp Problem”

One Marketer’s Fix to the “Yelp Problem”

Guest Blog by Alex Panagiotopoulos, Hale Advisors Does your hospital have bad reviews? How one marketer fixed his physicians’ “Yelp Problem.” At Hale Advisors, we recommend a 70/20/10 marketing investment strategy for our clients: 70% of a marketing budget should be used on “traditional” tactics, 20% on innovation in segmentation and targeting, and 10% on experiments, […]

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How to Optimize Technology Spend – Value

How to Optimize Technology Spend – Value

When it comes to optimizing technology spend, the objective is to strike the perfect balance between ensuring the meeting owner’s vision and message are portrayed and key business objectives are met….without overspending. In addition, the content presented at medical education events must meet exacting standards for integrity and accountability. As meeting planners from pharma, biotech […]

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5 Best Practices for Redoing Customer Engagement Practices in the Biopharmaceutical Industry

5 Best Practices for Redoing Customer Engagement Practices in the Biopharmaceutical Industry

Guest Blog by Sanjay Virmani, Indegene The biopharmaceutical industry has been adopting novel technologies and models to better engage Health Care Providers (HCPs). While the industry continues to seek innovation, the question of scaling the successes is equally key. How can deeper levels of customer engagement and proximity for sales, services, marketing, as well as medical […]

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Top 5 Questions to Ask When Hiring a Project Manager

Top 5 Questions to Ask When Hiring a Project Manager

Guest Blog by Jill Trees, Hall Advisors You’ve taken on more clients, your workload has doubled, and your staff is already stretched too thin – it’s time to hire a project manager. You’ve gotten some word-of-mouth personal referrals and have narrowed your search down to a handful of top candidates. But how do you discern […]

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Don’t Run Away From Patient Empowerment

Don’t Run Away From Patient Empowerment

There once was a time when accessing healthcare information was a difficult task to achieve for those who were not involved in the medical industry. Now, there are plenty of websites that allow patients to have access to medical information. During the past years, when patients walked into the hospital they would likely be given […]

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FDA’s Restrictive Twitter Guidance Undermines Customer Experience for Pharma

FDA’s Restrictive Twitter Guidance Undermines Customer Experience for Pharma

Guest Blog by Zoe Dunn, Principal at Hale Advisors There are a lot of good POVs on the FDA’s recent Draft Guidance around Social Media (a sampling here, here, here and here). So at Hale Advisors, we decided to focus on a couple of items that caught our attention: Correction of Misinformation As we wrote last fall […]