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Customer Centricity Means Focusing On More Than The Products

Customer Centricity Means Focusing On More Than The Products

When referring to customer centricity, if there had to be one rule, it would probably be this: make sure all of your customers’ issues are always solved. Regardless of the issue the customers are having, one of your main goals should be to always resolve the problem. How does customer centricity relate to the pharma […]

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Beyond The Pill: Getting Patients To Comply

Beyond The Pill: Getting Patients To Comply

There has been a significant amount of pressure on the healthcare industry to make their overall performance better. Implementing new technology and resources could be the answer to several challenges the industry faces as healthcare continues to evolve. Technology has significantly transformed the way many businesses in various industries handle change and challenges. Healthcare is […]

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Creating Better Relationships Through Multichannel Marketing

Creating Better Relationships Through Multichannel Marketing

The pharma market has gone through some major changes due to the importance of technology. There are various digital channels that are being used in the pharmaceutical industry, including the following: Feedback forums Email Social Media Blogs Patient Portals Websites All of these channels are playing an increasing role and are even replacing the more […]

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Patient Engagement Goals For The New Year

Patient Engagement Goals For The New Year

With the ending of every year, people set goals and resolutions they hope they can keep. Some people¬†want to lose a few pounds, gain a few pounds, exercise more, go back to school, have a better attitude, etc. These are all good resolutions to have, but it can be hard for people to keep those […]

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Patient Empowerment: Are You Making It Easy Or Hard For Your Patients To Speak Up?

Patient Empowerment: Are You Making It Easy Or Hard For Your Patients To Speak Up?

There has been an increased importance placed on streamlining the care of patients, especially due to how mobile the healthcare industry has become today. When you want to help patients to take better care of themselves, it is important that you play a part in empowering them. Healthcare professionals should be able to manage their […]

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Going Beyond the Pill for the “Gimme Now” Generation

Going Beyond the Pill for the “Gimme Now” Generation

Are prescription drugs being overused? Has society become drug dependent, relying on pills for short-term solutions rather than going after the root of the problem? Statistics show that it has. According to the Kaiser Family Foundation, the average American between the ages of 19 and 64 now takes over 12 prescribed drugs per capita, and […]

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The Growing Demand for Halal Pharma

The Growing Demand for Halal Pharma

The global halal food market will be worth $1.6TN by 2018, according to a report commissioned by the Dubai Chamber of Commerce. In 2013, the global halal market was estimated at $700B. Medicines comprised almost 25% of that, with the rest in food & cosmetics. The pharma market is currently developing a niche for halal […]

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Customer Centricity: Join Forces With The Customers

Customer Centricity: Join Forces With The Customers

We live in a world that is motivated by technology. People and businesses share various information online and many of them are completely transparent with everyone. However, there are brands that have not fully embraced†customer centricity. These businesses are more likely to be faced with problems because customer centricity is important for a number of […]

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Digital Marketing: Get Into Gear With Digital and Social Innovation

Digital Marketing: Get Into Gear With Digital and Social Innovation

Digital technology and social media seem to have symbiotic relationship that†changes on a constant basis as both continue to evolve. These resources and channels are becoming a major driving force in the success of many businesses’ marketing strategies, but is your organization truly taking advantage of what’s available? Social Media There are probably hundreds of […]