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Using The Internet To Raise Disease Awareness

Using The Internet To Raise Disease Awareness

For many people who use the internet, social media has become a huge part of their lives. A large number of internet users prefer to log into their Facebook, Twitter, Instagram, etc. networks before actually turning on a television to watch the news. As a matter of fact, many people get their news and updates […]

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Digital Marketing Strategy: Keeping Up With Your Consumers

Digital Marketing Strategy: Keeping Up With Your Consumers

There are many pharmaceutical companies that still have some concerns about how they should create and manage a digital marketing strategy. Some companies may not fully understand all the new channels that are available due to the digital revolution. However, patients still expect pharmaceutical companies to be engaged with everything that is going on. The […]

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How Can Marketers Support Field Sales and Trade Shows With Mobile?

How Can Marketers Support Field Sales and Trade Shows With Mobile?

Mobile empowers salespeople to get the right information to their prospects as it’s needed. Face-to-face conversations with prospects can be make or break interactions. Awkward lulls, coming up empty-handed and not being able to answer straight-forward questions, or not being able to easily access information and details, can make sales reps come across as less […]

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5 Ways Marketers Can Appeal to Modern Medical Practitioners

5 Ways Marketers Can Appeal to Modern Medical Practitioners

Medicine is an ever-changing field, so the people in charge of making buying decisions for any health institution may radically alter their preferences based on new needs and challenges. Besides constantly evolving marketing guidelines, regulations and laws, marketers must recognize that the current generation of physicians and hospital staff have new priorities and preferences. HealthLink […]

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Focusing On Patient Empowerment

Focusing On Patient Empowerment

It was not too long ago when health care was centered around the things that physicians were responsible for doing. However, things have now evolved as the digital age has made information more readily available which has changed how the patient interacts with the entire health care environment. Health care is now about reorganizing and […]

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FDA Turns to Social Media in Digital Transformation of Minority Patient Outreach

FDA Turns to Social Media in Digital Transformation of Minority Patient Outreach

If your perusal of social media reveals a tweet or Facebook post about heart disease, it might be a message from the Food and Drug Administration. The FDA is betting that social media will be an effective way to deliver heart-healthy messages to minority groups, populations that are at high risk for developing cardiovascular conditions. […]

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Patient Engagement: Improving The Overall Quality Of Life

Patient Engagement: Improving The Overall Quality Of Life

People have certain demands and expectations when it comes to health care, and they expect those demands and expectations to be met. The demands are evolving, but unfortunately for some, it can result in setbacks when it comes to finding the resources and tools that are needed because of the way the practice is managed. […]

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Optimizing the Channel Mix to Give Healthcare Professinals Timely Information in the Channel They Choose

Optimizing the Channel Mix to Give Healthcare Professinals Timely Information in the Channel They Choose

Companies that successfully employ a channel-mix to interact with their customers realize that insight into customer behavior trumps technology; customers access essential information when they need it through a channel they choose. As one pharmaceutical executive said, “behaviors are the new markets.” Because customers, not companies, dictate the rules of engagement, it’s better to focus […]

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HCPs and Digital Content

HCPs and Digital Content

An HCP is always on the go. Their time is spent between their offices, exam rooms, and in surgery. So this means there is not much time for doing any online activities, regardless of the type of activity it is. However, an HCP is still looking for effective ways to gain information about medicine and […]