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3 Tips to a Successful Multichannel Social Media Marketing Campaign

3 Tips to a Successful Multichannel Social Media Marketing Campaign

One of the main factors of a successful social media campaign is using multiple social channels. Multichannel marketing ensures that you will reach as many people as possible. When it comes to social media, you should not just be active on Facebook and Twitter, but you should also be utilizing other networks such as Pinterest, […]

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Pfizer Plays Up Mobile App Strategy to Boost Patient Engagement and Medication Adherence

Pfizer Plays Up Mobile App Strategy to Boost Patient Engagement and Medication Adherence

Pfizer is one of the world’s largest pharmaceutical company measured by revenue. But the pharma giant aims to make inroads in another realm of health care: digital health. The company currently has more than a dozen apps in the iOS app store. Pfizer believes that the company’s responsibility is more than discovering and developing new […]

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Keep Your Patients Engaged And Help Improve Their Lives

Keep Your Patients Engaged And Help Improve Their Lives

A new year is almost upon us and with brings new opportunities to help your patients become more involved when it comes to their health. Why is it so important to keep your patients involved and engaged in their healthcare? When your patients are engaged, they will be more likely to take the initiative to […]

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Can You Improve Customer Centricity with Conversational Systems?

Can You Improve Customer Centricity with Conversational Systems?

As 2016 comes to a close, it’s time to evaluate some of the likely IT trends for the coming year, including how they’ll affect healthcare. Marketing research firms such as Gartner have offered predictions for technologies that will continue attracting large amounts of investment and spending. Conversational systems are one kind of IT development to […]

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Push for Personalized Medicine Makes Big Data the New Drug

Push for Personalized Medicine Makes Big Data the New Drug

Every drug that reaches the market does so with reams of data backing it up. Clinical trials generate mountains of information, and while much of that data used to be collected on paper, databases are now the norm for collecting and analyzing how a drug affects a patient. But soon, collecting drug data will also […]

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The Dawn of Pharma’s Mobilization

The Dawn of Pharma’s Mobilization

The key to improving the way that patients find out about new approaches to their own healthcare is literally in their hands. The wide availability and speedy adoption of smartphones has made these devices the tool of choice for consumers to find information. This digital engagement suggests that health apps are a promising option for […]

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What It Means to Be Customer Centric

What It Means to Be Customer Centric

When a business is customer centric it’s doing business in a way that provides good customer service both before and after the sale. However, this objective is much more than the notion of putting the customer first. For this reason you can’t simply see it as a concept, but must view customer centricity as a […]

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The Recap: A Look Back at the 10th Digital Pharma East

The Recap: A Look Back at the 10th Digital Pharma East

Digital Pharma East celebrated its 10th anniversary this year and the following is a recap of the first three days of the four-day event, which ran October 24-27 in Philadelphia, PA. Digital Technologies Day For the third time, the conference began with a Digital Technologies Day devoted specifically to helping attendees harness the power of […]

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How Uber and Lyft Address Patient Adherence and Transportation Problems Plaguing Clinical Trials

How Uber and Lyft Address Patient Adherence and Transportation Problems Plaguing Clinical Trials

Part of the challenge for developing innovative new medicines is getting enough patients to enroll in clinical trials. But it’s not enough to enroll patients in these studies. Patients need to keep returning to clinical trial sites in order for those drug studies to be conducted in a complete and timely fashion. One solution might […]