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Patient Engagement and Data Protection: Complying with Regulations in a Digital Age

Patient Engagement and Data Protection: Complying with Regulations in a Digital Age

With ongoing developments in technology and software, there are many more opportunities to foster patient engagement, giving patients the tools to find out more about various medical issues, keep track of health-related measures, and chart the course of their own treatment. However, one of the critical concerns to deal with involves data protection. For example, […]

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Finding the Ideal Channel-Mix for Product Marketing

Finding the Ideal Channel-Mix for Product Marketing

When you have a good product and you simply want to get it out the door, it is easy to forget the channel-mix factor in the cost of selling. These costs can significantly cut into profits and have to be managed. A typical producer to consumer channel may include as many as three layers of agents and distributors […]

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One Medical Group Talks Google Helpouts for Patient Video Conferencing

One Medical Group Talks Google Helpouts for Patient Video Conferencing

Guest blog post by Alex Panagiotopoulos, Hale Advisors If you’re one of those healthcare companies that needs to innovate on a tight budget (i.e., all of them), I always say “curate before you create.” One area that is ripe for opportunity: patient video conferencing. Building a HIPAA-compliant, user-friendly solution that works with the dozens of […]

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Trying to Connect with Physicians? What Marketers Need to Know

Trying to Connect with Physicians? What Marketers Need to Know

Pharmaceutical companies and medical device makers put the majority of their resources behind direct marketing. While they’re most visible to the consuming public through television commercials and Internet advertising, they approach physicians very differently. According to The Pew Trust, the pharmaceutical industry spent more than $24 billion marketing to physicians and just $3 billion promoting their merchandise to […]

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How to Optimize Technology Spend: Production VS. Audio Visual

How to Optimize Technology Spend: Production VS. Audio Visual

Regarding technology spend, one of the most important elements to consider is understanding the difference between a production company and an audio visual company. Both organizations are external vendors that exist to help deliver the message to the event(s)’ audiences. In terms of the specific roles each vendor plays, and how that impacts the technology […]

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By the Patients, For the Patients

By the Patients, For the Patients

Guest Blog by Tom Jones, SVP at Makovsky In 1786, Thomas Jefferson wrote, “Who then can so softly bind up the wound of another as he who has felt the same wound himself?” Today, the need for empathy and camaraderie remains central to patient outcomes. As brand managers and marketers, helping patients find the support […]

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One Marketer’s Fix to the “Yelp Problem”

One Marketer’s Fix to the “Yelp Problem”

Guest Blog by Alex Panagiotopoulos, Hale Advisors Does your hospital have bad reviews? How one marketer fixed his physicians’ “Yelp Problem.” At Hale Advisors, we recommend a 70/20/10 marketing investment strategy for our clients: 70% of a marketing budget should be used on “traditional” tactics, 20% on innovation in segmentation and targeting, and 10% on experiments, […]

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How to Optimize Technology Spend – Value

How to Optimize Technology Spend – Value

When it comes to optimizing technology spend, the objective is to strike the perfect balance between ensuring the meeting owner’s vision and message are portrayed and key business objectives are met….without overspending. In addition, the content presented at medical education events must meet exacting standards for integrity and accountability. As meeting planners from pharma, biotech […]

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5 Best Practices for Redoing Customer Engagement Practices in the Biopharmaceutical Industry

5 Best Practices for Redoing Customer Engagement Practices in the Biopharmaceutical Industry

Guest Blog by Sanjay Virmani, Indegene The biopharmaceutical industry has been adopting novel technologies and models to better engage Health Care Providers (HCPs). While the industry continues to seek innovation, the question of scaling the successes is equally key. How can deeper levels of customer engagement and proximity for sales, services, marketing, as well as medical […]