Post Pic

27 views

0 Comment

Partnering to Prosper: A Candid Discussion About Evolving the Agency/Client Relationship

Partnering to Prosper: A Candid Discussion About Evolving the Agency/Client Relationship

James Chase, MM&M Editor in Chief, recently conducted a candid discussion with pharma industry executives, from both the client and agency sides of the business. In addition to Zoe Dunn, Principal at Hale Advisors and Co-Chair of Digital Pharma West, participants included leaders from Pfizer, Zoegnix, ICC Lowe, IPG, and PharmFresh.TV participated. James began the […]

Post Pic

60 views

0 Comment

The ‘Beyond the Pill’ Concept is Much More than Something Nice to Have

The ‘Beyond the Pill’ Concept is Much More than Something Nice to Have

There are a number of challenges that are standing at the forefront of the pharmaceutical industry. Those challenges are plenty and well-documented. Since those challenges are large in number, there has been numerous re-evaluations of the different strategies that companies may need to implement so the company can have better success at commercializing their brand. […]

Post Pic

46 views

0 Comment

Should hospitals start hacking their marketing?

Should hospitals start hacking their marketing?

By Alex Panagiotopoulos, Hale Advisors Imagine if buying a book from Amazon required you to first visit Amazon.com, followed by a phone call to arrange a meeting to pick up and pay for the book, followed by a visit to a separate website to get suggestions on other books and provide a review of the […]

Post Pic

112 views

0 Comment

How Can A Successful HCP Relationship Be Built?

How Can A Successful HCP Relationship Be Built?

The pharmaceutical world has undergone significant changes in the past few years. There has been plenty of economic factors, among other things, that have reduced how much value pharmaceutical reps can add in their communication with an HCP. As a result in the reduction of value and the opportunity to build credibility, pharmaceutical companies are looking […]

Post Pic

110 views

0 Comment

What ROI Isn’t Telling You About Your Marketing

What ROI Isn’t Telling You About Your Marketing

By Chris Neuner, Executive Vice President, Sales and Account Management, QualityHealth It struck me at a recent conference. For every presentation about a marketing program, the proof of the pudding was its ROI. 4:1; 6:1; even 1.5:1. And I began to wonder about the rest of the story: What’s an ROI not telling us? It doesn’t […]

Post Pic

201 views

0 Comment

Is It Time to Rethink the Pharma Brand Website?

Is It Time to Rethink the Pharma Brand Website?

By Guest Contributor Beth Bengtson, Co-founder and Principal of Hale Advisors Digital now encompasses more channels than ever—and it’s time to challenge the role of a brand’s website. Brands have built one-stop disease and treatment sites since the dawn of the Internet, but is that what is needed these days with authoritative online resources such […]

Post Pic

169 views

0 Comment

Performance-Based Marketing 2.0 – Pay for Outcomes, Not Output

Performance-Based Marketing 2.0 – Pay for Outcomes, Not Output

By Rob Rebak, Chairman and CEO, QualityHealth A few years ago, I wrote an article called “Marketers, Pay for Performance, not Promises.” My premise was as follows: In a zero-waste world, where brand managers are held accountable for delivering results, marketers should only pay for marketing services based on the results they deliver. Much of DTC […]

Post Pic

147 views

0 Comment

Leveraging Journal Apps for Digital Engagement

Leveraging Journal Apps for Digital Engagement

Tablets are revolutionizing the way healthcare professionals access clinical content. The transition of medical and healthcare professional journals to mobile devices—dominated by theApple iPad®—is now well underway. Brand managers, creative directors, professional recruiters, and others marketing to healthcare audiences are learning to maximize the return on their digital advertising investment. Journal apps provide new opportunities […]

Post Pic

73 views

0 Comment

Why Pharma Companies Shouldn’t be Complacent About China

Why Pharma Companies Shouldn’t be Complacent About China

The Chinese market is potentially very lucrative for pharmaceutical companies; some analysts predict that in a couple of years, China will be established as the second largest pharmaceutical market in the world, after the US. Digital Pharma has even moved into the region, running it’s second year in China this July 17-18. However, it’s important not […]