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The Increasingly Fragmented Marketplace

The Increasingly Fragmented Marketplace

Guest Blog by Scott Monty When social media began to truly take off in the mainstream some three to four years ago, it became clear that there were additional outposts where brands needed to spend their time and resources. Facebook, Twitter, YouTube and more became de rigueur in the marketer’s playbook. So, teams were assembled […]

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The Freakonomics Approach to Hospital Marketing

The Freakonomics Approach to Hospital Marketing

Guest Blog by Alex Panagiotopoulos, Account Executive at Hale Advisors It’s time for healthcare organizations to use data to devastate the old way of doing marketing. According to Freakonomics authors Steven Levitt and Stephen Dubner, the first step is to make a difficult confession: “I don’t know.” Dubner and Levitt have made a career out […]

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Improving Customer Centricity: Using Customer Feedback to Help Your Employees (and Your Company) Grow

Improving Customer Centricity: Using Customer Feedback to Help Your Employees (and Your Company) Grow

The voice of your customer is one of the most important resources you have for expanding your business. When it comes to customer centricity in pharma, many patients would prefer more responsiveness from pharma companies and also greater involvement in medical services beyond the pill. For example, in a survey of 2,000 patients in the […]

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How the #icebucketchallenge Beat Healthcare Brands at Their Own Game

How the #icebucketchallenge Beat Healthcare Brands at Their Own Game

By guest blogger: Alex Panagiotopoulos, Hale Advisors The #icebucketchallenge has taken over social media. It matters for healthcare companies and charities who use social media, and not just because our own Beth Bengtson and Zoe Dunn completed it. By getting freezing water dumped on their heads, Beth and Zoe were part of a trend that saw […]

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Klick Health’s Top 10 Insights from Digital Pharma West

Klick Health’s Top 10 Insights from Digital Pharma West

The Klick Health team takes you through the top ten insights they found from attending, speaking, and sponsoring Digital Pharma West 2014. Included in this deck are: Top Ten Insights from Digital Pharma West 2014 from Klick Health Take a look to see what Klick Health took away from Digital Pharma West relating to: Digital therapies Mobile […]

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Visual Continuity Linked to Increased Patient Adherence

Visual Continuity Linked to Increased Patient Adherence

One of the chief healthcare problems we’re facing when it comes to disease treatment is poor patient adherence to medication. When patients are given a treatment regimen for an antibiotic or another drug, they’re generally expected to follow through exactly as their doctor instructs them to and, of course, to report side effects and make […]

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How Do You Quantify Your Healthcare Marketing?

How Do You Quantify Your Healthcare Marketing?

If you’re reading this, your employer is likely reacting to the new marketplace post-ACA, with incredible shifts in the way it does business: reimbursements are shrinking, margins are getting tighter, and quality of care will be more important than quantity. For marketers, the battleground for consumer choice has also been shifting: many important healthcare decisions […]

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ExL’s Marketing Department Accepts the Ice Bucket Challenge

ExL’s Marketing Department Accepts the Ice Bucket Challenge

The Ice Bucket Challenge has turned into a viral sensation – if you don’t know what it is, the ALS Association challenged everyone to film themselves dumping a bucket of ice water on their head to raise awareness of amyotrophic lateral sclerosis (ALS), or more commonly referred to as “Lou Gehrig’s Disease.” In the last two weeks […]

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The State of Pharma in Brazil

The State of Pharma in Brazil

When evaluating international developments in pharma, Brazil is one market you can’t afford to overlook. Currently, it ranks sixth among pharma sales markets around the world and is expected to reach fourth place in a couple of years. Drug Sales Prescription drug sales are still going strong in Brazil, remaining an important part of the […]