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The Importance of Patient Engagement In the Wake of the Affordable Care Act

The Importance of Patient Engagement In the Wake of the Affordable Care Act

Ever since the Affordable Care Act was implemented, millions of people now have health insurance. Many of the people with insurance now have never had a regular healthcare provider. Now, these patients are looking for a physician or healthcare provider who can meet all of their needs. Since there are so many new patients looking […]

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The Joys and Challenges of Big Data in the Pharma Industry

The Joys and Challenges of Big Data in the Pharma Industry

No matter where you look, big data is everywhere. You notice it every time you browse a website and find ads that are surprisingly well-tailored to your interests, or navigate to social media and read through the privacy statements on your favorite network. For digital analysts in the pharma industry, this ubiquity of big data is at […]

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Utilizing Google to Enhance Global Marketing Savviness

Utilizing Google to Enhance Global Marketing Savviness

The world is becoming a more global place than ever. How can you compete with other businesses and outshine them? The answer is information. That is why the world is sometimes called a knowledge economy. As the world becomes global, the economies of the world getting closer and closer to each other, global marketing is […]

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4 Things You Should Know About Communicating with Healthcare Professionals

4 Things You Should Know About Communicating with Healthcare Professionals

Guest blog post by HealthLink Dimensions Healthcare professionals are pressed for time now more than ever. Time is filled with entering data into EHR systems and managing an increasing patient load. It can be hard to reach them even at the best of times, but physicians and specialists are undergoing a shift in the way […]

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Latest Evolution in Healthcare: Collaborative IQ

Latest Evolution in Healthcare: Collaborative IQ

Guest Blogger: Donato Tramuto, Chairman and CEO, Physicians Interactive Why is the healthcare industry lagging technologically? In a world of digital information, cutting-edge technology, connection, integration, information sharing and collaboration – all of which have transformed virtually every industry – I ask myself, why hasn’t the healthcare industry caught up? When so much advanced technology […]

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It Is Time To Look Beyond The Pill And Find Out What Else Is Possible

It Is Time To Look Beyond The Pill And Find Out What Else Is Possible

Some companies can find themselves in a position where they can just create and sell their goods and services. The pharmaceutical industry was in a position like that for many years, but it is not the same anymore. The pressure to market and sell the right products has increased over the years. Better Educated Part […]

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FDA Joins Health Care’s Digital Transformation with Drug Shortage Mobile App

FDA Joins Health Care’s Digital Transformation with Drug Shortage Mobile App

Pharmaceutical companies aren’t the only ones changing their approach to medicine to become more digitally focused. The Food and Drug Administration is joining health care’s digital transformation with a new mobile app that will allow health care professionals to track drug shortages. Drug shortages have become a regular problem, first emerging in 2011 and 2012 as supplies […]

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Pharma Digital Marketing Faces FDA Scrutiny on Social Media

Pharma Digital Marketing Faces FDA Scrutiny on Social Media

Companies pursuing digital marketing strategies for their pharmaceutical products might want to exercise some additional caution. By now, companies are well aware that the Food and Drug Administration scrutinizes the drug claims companies make on their websites. But the regulator is also paying attention to pharma posts on social media. Recently, the FDA issued warning letters to […]

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Mapping the Patient Journey via Advanced Social Intelligence

Mapping the Patient Journey via Advanced Social Intelligence

By Guest Blogger Robert Gardner – Senior Director, Life Sciences at ListenLogic Today’s digital social age presents an incredible opportunity for the pharmaceutical and healthcare industries. For years, the struggle to understand evolving patient needs in order to strategically align and address them has been at the forefront of the value proposition for healthcare. However, […]