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10 Digital Marketing Tips Geared Towards the Pharmaceutical Industry

10 Digital Marketing Tips Geared Towards the Pharmaceutical Industry

In the pharmaceutical industry, digital marketing is centered around creating awareness about new drugs and new treatments as well as continuing to promote older ones which have proven to be effective. This is one field where there is continuous growth as research is always going on about new ways of curing diseases and ailments. A pharmaceutical company may wish to increase awareness in doctors as well as patients to have the maximum effect.

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What Is Patient Centricity

What Is Patient Centricity

Lately, there have been many conversations about patient centricity, and there are many good reasons why there have been so many conversations. Paying attention to the patients, listening to them, and actually incorporating the ideas and the perspectives of patients can pay off significantly for everyone who is involved. What does patient centricity actually mean? […]

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Shifting To Customer Centricity In The Pharma Industry

Shifting To Customer Centricity In The Pharma Industry

One of the main rules to customer-centricity is to solve the problems that customers are having. Every step your company makes should have a goal in mind to solve any problem one of your customers may be having. How can customer centricity apply to the current pharma industry? The pharmaceutical companies of the past would […]

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Why Patient Engagement Is Important For Your Pharmacy

Why Patient Engagement Is Important For Your Pharmacy

Patient engagement is a growing focus in the pharmacy industry. With so many programs targeting loyalty drivers, what are we doing for patient engagement? There are several avenues currently being perused to further develop the pharmacy/patient relationship. Some would say that loyalty drivers themselves boost engagement. Without these efforts, the pharmacy business you could be […]

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Beyond The Pill: Improving The Consumer Experience

Beyond The Pill: Improving The Consumer Experience

Pharmaceutical companies have always been judged on how effective their drugs are when it comes to treating the intended patient conditions. However, the consumer healthcare experience will continue to have a major role as well. The healthcare industry is currently experiencing a change from the volume-based method to a value-based method, but in some ways, […]

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Customer Centricity: Making A Way For Change

Customer Centricity: Making A Way For Change

Customer centricity has been openly discussed in the sales and marketing industries for a significant period of time. What does it actually mean to create an approach that is customer-centric? What will it take from your business to design an approach that is customer-centric? Digital marketing and advances in technology have bumped customer-centricity to a […]

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Use Digital Marketing To Listen To Your Customers

Use Digital Marketing To Listen To Your Customers

Many life science businesses do not always feel like they are on the right side of digital marketing strategies and practices. Many life science businesses believe that since their services and products are science-based that they may not be a total fit for social media networks. However, we cannot dispute the facts that more customers […]

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Finding Success With A Customer-Centric Approach

Finding Success With A Customer-Centric Approach

An amazing digital transformation continues to take place in the life sciences industry. The expectations of patients continue to grow as the amount of health information resources are made available online. In a few years, we expect that the majority of healthcare professionals will be digital. Healthcare professionals are beginning to leave their digital marks […]

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What we learned about pharma digital at this year’s Digital Pharma East

What we learned about pharma digital at this year’s Digital Pharma East

Guest post by Matthew Arnold of DRG Digital This year’s Digital Pharma East conference was a buffet of food for thought about digital health and pharma — we’re still recovering! But we opened our notebooks (and Twitter feeds) to see which themes, trends and insights really popped. Here’s a few: A new model for sharing […]