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7 Traditional and Contemporary Marketing Channels for the Pharmaceutical Industry

7 Traditional and Contemporary Marketing Channels for the Pharmaceutical Industry

There is an old saying: don’t put all your eggs in one basket. When it comes to marketing, this means that you can’t focus on only one marketing channel to the exclusion of all others. Nowadays, there are many marketing channels open to a business. You can use traditional marketing channels such as TV ads, […]

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Customer Centricity: Improving Pharma Sales Training

Customer Centricity: Improving Pharma Sales Training

In the pharma industry, customer influence has been repositioned over the last ten years. The customer influence is moving away from individual physicians and walking toward payers. What does this mean for the pharma sales representatives? This means that their roles are also changing, and this means that the sales reps will need to take […]

CATEGORY: Healthcare
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Digital Pharma East Early Bird Rates End August 2!

Digital Pharma East Early Bird Rates End August 2!

When it comes to getting impartial reviews and feedback, who better to listen to than your peers, colleagues, clients, and industry competitors? You know that you can rely on them to give you an unbiased and unvarnished viewpoint. Listen to what your colleagues have to say about why they chose to attend Digital Pharma East […]

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Research Shows HCPs Want to Be Informed and Still Prefer Email

Research Shows HCPs Want to Be Informed and Still Prefer Email

How do today’s healthcare providers want to be reached? Equally important, what kind of information are they seeking? The 2019 HCP Communications Report by HealthLink Dimensions reveals how healthcare professionals want to receive communications from pharma as well as the type of content they crave. This year’s study showed some slight shifts in the way […]

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How Can a Pharmaceutical Company Help with Patient Empowerment?

How Can a Pharmaceutical Company Help with Patient Empowerment?

When a person is having health problems, it’s necessary for them to feel empowered so that they don’t lose hope. When your health is suffering, it’s easy to start feeling helpless. You may feel like there’s nothing you can do to make things better. You may be in pain a lot of the time, and […]

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Digital Pharma East Returns for the 13th Year, Sept. 17-20 – Pennsylvania Convention Center

Digital Pharma East Returns for the 13th Year, Sept. 17-20 – Pennsylvania Convention Center

Register today to join us for the 13th Digital Pharma East.

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Providing Support To Patients Through Online Patient Communities

Providing Support To Patients Through Online Patient Communities

Online patient communications are becoming very popular as the years go by, especially since the introduction of social media.

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Nurturing Patient Ecosystems: 3 Strategies for Pharma Companies

Nurturing Patient Ecosystems: 3 Strategies for Pharma Companies

How pharma can better nurture patient ecosystem in 3 steps.

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Effective Ways Pharmaceutical Companies Can Use Social Media Marketing

Effective Ways Pharmaceutical Companies Can Use Social Media Marketing

How pharma companies can better market themselves on social media.