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A lesson in customer centricity from Walgreens

A lesson in customer centricity from Walgreens

Customers like to feel that you’re anticipating their needs and coming up with new, convenient ways for them to improve their well-being and educate themselves about important health issues. Customer centricity is essential for maintaining customer loyalty and giving your company an edge over competitors. Furthermore, and most importantly, your efforts can bring significant benefits […]

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CRM with PII?

CRM with PII?

You can enhance your CRM possibilities with the right implementation of PII (personally identifiable information). Here is how to efficiently use the discipline of personally identifiable information to put a real face and personality to the data that your CRM package will organize. Creating Buyer Personas A buyer persona looks like a single person, but […]

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Building Stronger Relationships Through Multichannel Marketing

Building Stronger Relationships Through Multichannel Marketing

Many pharmaceutical companies face a big challenge when it comes to creating close relationships with their patients and prescribers. Without a good relationship, many customers will make the decision to go in a different direction than a pharma company. There are many non-pharma channels that will give people access to prescription information and other medical […]

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Improving Your Global Marketing with Compelling Stories

Improving Your Global Marketing with Compelling Stories

An important part of marketing involves the narratives you share about your products and your company. People respond to moving, creative, and interesting stories. Stories are also a key way of developing rapport with people, a connection that you can’t achieve when you’re merely pushing products and services at them. Do pharmaceutical companies fail to […]

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Why the Doctor Won’t Text You Now

Why the Doctor Won’t Text You Now

For a growing number of people, the main way to communicate with people, both personally and professionally, is through their smartphones. While digital communication has become widely accepted, there is one place where its adoption is lagging: health care. U.S. News and World Report points to a Nielsen survey that shows that the vast majority […]

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Promoting Medical and Health Education Globally Through Digital Transformation

Promoting Medical and Health Education Globally Through Digital Transformation

One of the major benefits of the healthcare industry’s digital transformation is the ability to share information with people no matter where they are located. A recent article from Fast Company highlights this critical development in medical services. The article discusses how doctors in Third World countries can communicate with other doctors around the world […]

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Using The Internet To Raise Disease Awareness

Using The Internet To Raise Disease Awareness

For many people who use the internet, social media has become a huge part of their lives. A large number of internet users prefer to log into their Facebook, Twitter, Instagram, etc. networks before actually turning on a television to watch the news. As a matter of fact, many people get their news and updates […]

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Digital Marketing Strategy: Keeping Up With Your Consumers

Digital Marketing Strategy: Keeping Up With Your Consumers

There are many pharmaceutical companies that still have some concerns about how they should create and manage a digital marketing strategy. Some companies may not fully understand all the new channels that are available due to the digital revolution. However, patients still expect pharmaceutical companies to be engaged with everything that is going on. The […]

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How Can Marketers Support Field Sales and Trade Shows With Mobile?

How Can Marketers Support Field Sales and Trade Shows With Mobile?

Mobile empowers salespeople to get the right information to their prospects as it’s needed. Face-to-face conversations with prospects can be make or break interactions. Awkward lulls, coming up empty-handed and not being able to answer straight-forward questions, or not being able to easily access information and details, can make sales reps come across as less […]