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ePatient Communities: Create A Community Of Empowerment And Strength

ePatient Communities: Create A Community Of Empowerment And Strength

There has been a rise in the demand for hospital services because a large number of people are requiring the services of hospitals and emergency rooms. As a result, there are more crowded waiting areas, people have to wait longer to receive treatment, and physicians are even treating patients in hallways. There are a number of […]

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2 Inside Secrets for Creating a Modern Website to Boost Your Digital Marketing

2 Inside Secrets for Creating a Modern Website to Boost Your Digital Marketing

Creating a modern website can be the difference between being in the green or being in the red. Here are two easy and practical tips that you can use to get an edge on your competition. Optimize Your Home Page The most important page on your website is arguably your home page. You should concentrate […]

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Wearables Are Now Part of the Digital Transformation of Clinical Trials

Wearables Are Now Part of the Digital Transformation of Clinical Trials

Wearable technologies are grabbing headlines as consumer-oriented devices that measure vital signs such as heart rate and respiration. Initially targeting the fitness market, more sophisticated devices are finding an audience among those interested in tracking their health. But the digital transformation of health care is leading to these technologies finding a place in drug discovery and development. They will […]

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Keys to Conducting a Successful & Compliant Digital Marketing Pharma Campaign

Keys to Conducting a Successful & Compliant Digital Marketing Pharma Campaign

If pharmaceutical and medical device companies are on the fence about how to incorporate social media into their digital marketing campaigns, they better get moving. The reason is simple: That’s where patients and consumers are. The first place that most people turn to for health information is the Internet. Increasingly, the main way that people access the […]

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5 Critical Insights Into Physician Marketing

5 Critical Insights Into Physician Marketing

Guest blog post by HealthLink Dimensions Despite many companies’ best efforts, understanding what messages will compel physicians to respond remains somewhat elusive. According to the Kaiser Family Foundation, there were more than 893,000 active practicing physicians in the U.S. as of September 2014. Although the number itself is significant – showcasing the opportunity marketers have […]

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The Importance of Patient Engagement In the Wake of the Affordable Care Act

The Importance of Patient Engagement In the Wake of the Affordable Care Act

Ever since the Affordable Care Act was implemented, millions of people now have health insurance. Many of the people with insurance now have never had a regular healthcare provider. Now, these patients are looking for a physician or healthcare provider who can meet all of their needs. Since there are so many new patients looking […]

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The Joys and Challenges of Big Data in the Pharma Industry

The Joys and Challenges of Big Data in the Pharma Industry

No matter where you look, big data is everywhere. You notice it every time you browse a website and find ads that are surprisingly well-tailored to your interests, or navigate to social media and read through the privacy statements on your favorite network. For digital analysts in the pharma industry, this ubiquity of big data is at […]

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Utilizing Google to Enhance Global Marketing Savviness

Utilizing Google to Enhance Global Marketing Savviness

The world is becoming a more global place than ever. How can you compete with other businesses and outshine them? The answer is information. That is why the world is sometimes called a knowledge economy. As the world becomes global, the economies of the world getting closer and closer to each other, global marketing is […]

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4 Things You Should Know About Communicating with Healthcare Professionals

4 Things You Should Know About Communicating with Healthcare Professionals

Guest blog post by HealthLink Dimensions Healthcare professionals are pressed for time now more than ever. Time is filled with entering data into EHR systems and managing an increasing patient load. It can be hard to reach them even at the best of times, but physicians and specialists are undergoing a shift in the way […]