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The Recap: A Look Back at the 10th Digital Pharma East

The Recap: A Look Back at the 10th Digital Pharma East

Digital Pharma East celebrated its 10th anniversary this year and the following is a recap of the first three days of the four-day event, which ran October 24-27 in Philadelphia, PA. Digital Technologies Day For the third time, the conference began with a Digital Technologies Day devoted specifically to helping attendees harness the power of […]

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How Uber and Lyft Address Patient Adherence and Transportation Problems Plaguing Clinical Trials

How Uber and Lyft Address Patient Adherence and Transportation Problems Plaguing Clinical Trials

Part of the challenge for developing innovative new medicines is getting enough patients to enroll in clinical trials. But it’s not enough to enroll patients in these studies. Patients need to keep returning to clinical trial sites in order for those drug studies to be conducted in a complete and timely fashion. One solution might […]

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How Much Media Should Children Be Allowed to Watch?

How Much Media Should Children Be Allowed to Watch?

A pediatricians group relaxes its recommendations on TV programs and computer games for children. Parents tell Healthline how they manage today’s technology. Perhaps television and computer screens aren’t so bad for young children. At least not all the time. New research-based guidelines released by the American Academy of Pediatrics (AAP) take a more nuanced view […]

CATEGORY: Feature Fridays
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Smartphones Bring Digital Transformation to the Physician’s Examining Room

Smartphones Bring Digital Transformation to the Physician’s Examining Room

Advances in medical technology have given clinicians ways find the genetic cause of disease and, in some cases, precisely match a drug to the precise needs of a patient. But one of the most significant advances in medical care is something that patients might take for granted, something that was not initially developed with medical […]

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Is A Responsive Design Website Part Of Your Digital Marketing Strategy?

Is A Responsive Design Website Part Of Your Digital Marketing Strategy?

When it comes to digital marketing, is it really a big surprise to know that the healthcare industry is a little behind other industries? Since there are so many regulations that have to be followed, healthcare providers and healthcare facilities have to be really careful about how they market and advertise. The healthcare industry is […]

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Why We Like to Be Scared

Why We Like to Be Scared

The science of fear explains why being frightened can be fun, at least for some people. If scary stuff makes you laugh, both your body and mind are the cause. “When we’re afraid our bodies release different chemicals that can contribute to feeling good under the right circumstances,” Margee Kerr, Ph.D., sociologist, and author of […]

CATEGORY: Feature Fridays
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Pharma’s Next Disruptor: Programmatic Advertising

Pharma’s Next Disruptor: Programmatic Advertising

Much of the buzz around Advertising Week New York concerned programmatic advertising, which helps brands eliminate waste by giving them better access to the audiences that are most relevant to them. Programmatic buying has utterly disrupted the advertising game for consumer packaged goods (CPG) brands. Pharma’s next. Programmatic dominates the business of buying and selling […]

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Creating More Engaging Healthcare Advertising Solutions

Creating More Engaging Healthcare Advertising Solutions

The Pharmaceutical industry still lags behind other industries in the use of digital marketing, but there is a significant upward trend in the spend on digital advertising directed to consumers and healthcare professionals. eMarketer forecasts that pharma marketers will spend $1.81 billion on paid online and mobile advertising in 2016, up from $1.64 billion in […]

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FDA Aims for Better Patient Engagement With New Advisory Committee

FDA Aims for Better Patient Engagement With New Advisory Committee

Testing and approving new drugs and medical devices calls for companies to meet set benchmarks established by the regulatory body’s process, but this process can lack a human element. The Food and Drug Administration is trying to overcome that shortcoming with a new committee that will try to understand what patients need and want, and […]