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How Patient Insights Can Shape Medical Practice and Communication

How Patient Insights Can Shape Medical Practice and Communication

“Based on recommendations my doctor makes, I research and then discuss concerns and options. Together we develop a treatment plan.” Those are the words of a 63-year-old woman who after ten months of treatment for her Stage IV Non-Small Cell Lung Cancer successfully obtained disease remission. In an Inspire survey, she describes a scenario of […]

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Secrets to Building a Customer-Centric Experience in Pharma

Secrets to Building a Customer-Centric Experience in Pharma

The pharma industry has been traditionally brand centric. However, to be successful in the modern marketplace, it is essential to discover what the customer needs and provide added value to fulfill that proposition. It starts with finding the best avenue to reach your consumers then engage and inform. By doing so, pharma can create a […]

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How Digital Transformation Increases Public Health by Empowering Patients

How Digital Transformation Increases Public Health by Empowering Patients

Doctors have always struggled with getting patients to implement their advice, since patients often lack the follow-through that is required for a complete cure. An article in HealthDay points out only one-third of people who are prescribed medicine actually follow the instructions on the bottle: the rate of patient adherence is dangerously low. As the […]

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Galvani Bioelectronics Aims to Take Nerve Treatments Beyond the Pill

Galvani Bioelectronics Aims to Take Nerve Treatments Beyond the Pill

Electricity has a longstanding role in the practice of medicine. Defibrillators, for example, use electricity to shock the heart back into a normal rhythm. Now pharmaceutical giant GlaxoSmithKline is teaming up with Verily, a life sciences startup spun out of Google, to take the use of electricity in medicine even further beyond the pill. Both […]

CATEGORY: Healthcare
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GSK Makes Apple’s ResearchKit Part of the Digital Transformation of Clinical Trials

GSK Makes Apple’s ResearchKit Part of the Digital Transformation of Clinical Trials

As far as clinical trials have come adopting new technology, there are still areas where devices haven’t been able to make the research process faster or more efficient. Clinical trials still struggle to recruit participants in a speedy manner, and when patients are recruited, clinical investigators have difficulty collecting patient data. Technology giant Apple offered […]

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Big data in healthcare: What’s the purpose of your company’s project?

Big data in healthcare: What’s the purpose of your company’s project?

When working on a big data project, it’s critical for companies to stay focused and understand the purpose behind what they’re doing. Too often, big data projects suffer from aimlessness. Because of its trendiness, big data is an approach that companies may jump on without fully understanding why they’re doing so, and without carefully mapping […]

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How OpenNotes Paves the Way for New Channels of Patient Engagement

How OpenNotes Paves the Way for New Channels of Patient Engagement

For years, standard medical practice held that a doctor’s notes were for doctor’s eyes only. That practice was borne partly out of practicality. While it’s true that a patient’s health record belongs to the patient, it wasn’t practical or convenient for a patient to come down to the physician’s office, have staff pull the file, […]

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How Microsoft’s Big Data Research Could Lead to New Ways of Diagnosing Cancer

How Microsoft’s Big Data Research Could Lead to New Ways of Diagnosing Cancer

The quickest way to hone in on who is suffering from certain forms of cancer might be by analyzing data from internet searches. Scientists at Microsoft have shown that an analysis of search engine queries suggest that it’s possible to identify internet users suffering from pancreatic cancer. The research, which the Microsoft scientists published in […]

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Join Your Patients Online to Enhance Your Digital Strategy

Join Your Patients Online to Enhance Your Digital Strategy

We have all heard about the how important digital marketing is, especially now as we are living in the age of the internet. However, there are many healthcare professionals who are hesitant to embrace digital marketing and other digital strategies. Many healthcare professionals hold back on implementing digital strategies because they do not want to […]