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Multi-channel marketing report: Are pharma companies lagging in social media use?

Multi-channel marketing report: Are pharma companies lagging in social media use?

Multi-channel marketing is key to the survival of your company.  It’s important that you reach out to consumers not only through one or two traditional avenues, such as mass mailings or TV commercials; companies also need to take advantage of the digital world, and instantly connect with consumers through multiple devices and through multiple social […]

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Digital Marketing: Getting the Most out of Photos for SEO

Digital Marketing: Getting the Most out of Photos for SEO

Digital Marketing and SEO inbound marketing can make or break your business. Success on search engines like Google has become imperative to modern business, and everyone is constantly trying to appeal to the algorithms that determine page rank and keyword relevancy. More and more businesses are turning to social media, blogs, external links, and strategic keywords, […]

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Analysis of Pharma Engagement on Twitter – Pfizer, Sanofi and Novartis lead the race

Analysis of Pharma Engagement on Twitter – Pfizer, Sanofi and Novartis lead the race

While Pfizer leads in followers, Sanofi US leads the way # of tweets and Novartis leads in engagement on Twitter It is quite an obvious fact that Twitter has become a very important tool for pharmaceutical corporate communications. However, what struck us as a question is how successful has Twitter been in driving engagement with […]

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Mobile Medical Apps- Which Ones are Regulated?

Mobile Medical Apps- Which Ones are Regulated?

The emergence of smartphones has changed the world. They have put a great impact on our lifestyle. One can do almost anything and everything using smartphone Apps ranging from playing games to shopping, paying bills etc. This digital technology has started approaching healthcare systems as well. The app designers are targeting the Healthcare industry in […]

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Closed-Loop Marketing: Is Pharma Really Closing the Loop?

Closed-Loop Marketing: Is Pharma Really Closing the Loop?

By Jeff Gaus Closed-Loop Marketing is one of the largest opportunities for pharma marketers. I use the word “opportunity” intentionally because I don’t feel that pharma is taking full advantage. (Full disclosure, Prolifiq does not make CLM/e-detailing software). E-detailing originated as the digital evolution of detailing conversations and it bridged the gap in the digital […]

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How Digital Can Liberate Pharma Sales

How Digital Can Liberate Pharma Sales

The digital revolution has forever changed sales and marketing for the pharmaceutical industry. Not so long ago the universal means of communication was a face-to-face meeting using a paper detail aid. Now, thanks to technology, we’ve not only digitized the detailing materials but the physical meeting too – with remote presentations now becoming increasingly commonplace. […]

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Ready? Set? Go!

Ready? Set? Go!

Is your organization ready? Ready to embrace change, use new tools (traditional digital, social, mobile) to grow the business, and take the organization to the next level? Are you ready to be truly multi-channel, having your content available across different channels where your customers and patients can access it on their terms? And if not, […]

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Improving Patient and Doctor Connectivity Could be a Big Part of Pharma’s Digital Transformation

Improving Patient and Doctor Connectivity Could be a Big Part of Pharma’s Digital Transformation

Digital technology is playing an increasingly important role in delivering healthcare.  Sophisticated apps, online health portals, and other digital innovations are transforming healthcare, including the prescription and monitoring of medications. Pharma companies have developed a reputation for not being at the cutting edge of digital developments.  Companies may be using more digital media to reach […]

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Digital marketing: Privacy concerns in an age of personalized online experiences

Digital marketing: Privacy concerns in an age of personalized online experiences

With so many people seeking information online about their medical issues and potential treatments, pharmaceutical companies continue adapting their marketing strategies to a digital world.  Successful digital marketing depends in part on understanding consumer behavior online and giving people information in the form of ads, blog articles, social media posts and other media that’s uniquely targeted […]