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Going Viral: What Marketing Strategies Produce Viral Content?

Going Viral: What Marketing Strategies Produce Viral Content?

Guest Blog by www.bestmarketingdegrees.org GOING VIRAL It isn’t easy to predict what marketing strategies will produce viral content. To be sure, we’ve seen some blundering attempts recently, but take heart: There are some consistent elements in successful campaigns that your brand can follow. WHAT YOU’RE AFTER Marketing campaigns are expensive to conceptualize, create and implement. […]

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Creating a Holistic Experience Online – Pharma’s Next Step

Creating a Holistic Experience Online – Pharma’s Next Step

Staying ahead of the competition as a pharma company means going beyond offering certain medications or drugs. It means improving the overall experience that patients have when they turn to you for products and services. A recent article from Forbes on the digital transformation of pharma companies discusses the possibilities of pharma companies using the […]

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What Coca-Cola Can Teach Hospitals About Marketing Budgets

What Coca-Cola Can Teach Hospitals About Marketing Budgets

Guest Blog by Alex Panagiotopoulos, Account Executive at Hale Advisors Summer’s is officially coming to a close next week, and it’s time to start thinking about everyone’s favorite topic: budget planning for next year! Luckily for you, we’ve got some tips for you to make your 2015 budget a success. To echo the authors of […]

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The Increasingly Fragmented Marketplace

The Increasingly Fragmented Marketplace

Guest Blog by Scott Monty When social media began to truly take off in the mainstream some three to four years ago, it became clear that there were additional outposts where brands needed to spend their time and resources. Facebook, Twitter, YouTube and more became de rigueur in the marketer’s playbook. So, teams were assembled […]

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The Freakonomics Approach to Hospital Marketing

The Freakonomics Approach to Hospital Marketing

Guest Blog by Alex Panagiotopoulos, Account Executive at Hale Advisors It’s time for healthcare organizations to use data to devastate the old way of doing marketing. According to Freakonomics authors Steven Levitt and Stephen Dubner, the first step is to make a difficult confession: “I don’t know.” Dubner and Levitt have made a career out […]

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Improving Customer Centricity: Using Customer Feedback to Help Your Employees (and Your Company) Grow

Improving Customer Centricity: Using Customer Feedback to Help Your Employees (and Your Company) Grow

The voice of your customer is one of the most important resources you have for expanding your business. When it comes to customer centricity in pharma, many patients would prefer more responsiveness from pharma companies and also greater involvement in medical services beyond the pill. For example, in a survey of 2,000 patients in the […]

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How the #icebucketchallenge Beat Healthcare Brands at Their Own Game

How the #icebucketchallenge Beat Healthcare Brands at Their Own Game

By guest blogger: Alex Panagiotopoulos, Hale Advisors The #icebucketchallenge has taken over social media. It matters for healthcare companies and charities who use social media, and not just because our own Beth Bengtson and Zoe Dunn completed it. By getting freezing water dumped on their heads, Beth and Zoe were part of a trend that saw […]

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Klick Health’s Top 10 Insights from Digital Pharma West

Klick Health’s Top 10 Insights from Digital Pharma West

The Klick Health team takes you through the top ten insights they found from attending, speaking, and sponsoring Digital Pharma West 2014. Included in this deck are: Top Ten Insights from Digital Pharma West 2014 from Klick Health Take a look to see what Klick Health took away from Digital Pharma West relating to: Digital therapies Mobile […]

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Visual Continuity Linked to Increased Patient Adherence

Visual Continuity Linked to Increased Patient Adherence

One of the chief healthcare problems we’re facing when it comes to disease treatment is poor patient adherence to medication. When patients are given a treatment regimen for an antibiotic or another drug, they’re generally expected to follow through exactly as their doctor instructs them to and, of course, to report side effects and make […]