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How CLM Drives the Sustainable Marketing of Pharma Products

How CLM Drives the Sustainable Marketing of Pharma Products

Customer Lifecycle Management (CLM) is a type of marketing concentrated on developing a proper business-customer relationship using the five steps of the customer lifecycle, which are: Reach, Acquire, Develop, Retain, and Advocacy. It describes a transition from user engagement to loyal customer conversion. CLM requires separating active one-time purchasers from loyal customers in several stages […]

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5 Pharmaceutical Marketing Tips with Global Appeal

5 Pharmaceutical Marketing Tips with Global Appeal

When you’re working in the pharmaceutical industry, it helps to know the kind of audience you’re dealing with. Health is one of those things which is of paramount importance to everybody. And you’re trying to appeal to an audience whose health may be suffering in some way. So the idea is to give them faith […]

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Inbound Marketing: Giving Patients Information Through Multiple Channels

Inbound Marketing: Giving Patients Information Through Multiple Channels

Nowadays, there are many marketing channels available for companies. You have traditional marketing channels such as TV and print ads. You also have digital marketing channels which include your website, blog and social media pages. Within social media also, there are many possibilities such as Facebook, Twitter, Instagram etc. One of the trends within digital […]

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Don’t Let A Patient Engagement Focus Alienate Your Patients

Don’t Let A Patient Engagement Focus Alienate Your Patients

For pharmacies across the board, patient engagement awareness is at an all-time high. We want our patients to be healthy, compliant and informed. We want to connect with them.

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Q&A: What are Digital Pharma East presenters saying about industry changes?

Q&A: What are Digital Pharma East presenters saying about industry changes?

The Digital Pharma Team had the pleasure of speaking several members of our Digital Pharma East faculty to highlight industry shifts in digital innovation and the life sciences.

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7 Traditional and Contemporary Marketing Channels for the Pharmaceutical Industry

7 Traditional and Contemporary Marketing Channels for the Pharmaceutical Industry

There is an old saying: don’t put all your eggs in one basket. When it comes to marketing, this means that you can’t focus on only one marketing channel to the exclusion of all others. Nowadays, there are many marketing channels open to a business. You can use traditional marketing channels such as TV ads, […]

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Customer Centricity: Improving Pharma Sales Training

Customer Centricity: Improving Pharma Sales Training

In the pharma industry, customer influence has been repositioned over the last ten years. The customer influence is moving away from individual physicians and walking toward payers. What does this mean for the pharma sales representatives? This means that their roles are also changing, and this means that the sales reps will need to take […]

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Digital Pharma East Early Bird Rates End August 2!

Digital Pharma East Early Bird Rates End August 2!

When it comes to getting impartial reviews and feedback, who better to listen to than your peers, colleagues, clients, and industry competitors? You know that you can rely on them to give you an unbiased and unvarnished viewpoint. Listen to what your colleagues have to say about why they chose to attend Digital Pharma East […]

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Research Shows HCPs Want to Be Informed and Still Prefer Email

Research Shows HCPs Want to Be Informed and Still Prefer Email

How do today’s healthcare providers want to be reached? Equally important, what kind of information are they seeking? The 2019 HCP Communications Report by HealthLink Dimensions reveals how healthcare professionals want to receive communications from pharma as well as the type of content they crave. This year’s study showed some slight shifts in the way […]