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Is Customer-Centricity Part Of Your Company’s Thinking?

Is Customer-Centricity Part Of Your Company’s Thinking?

One of the main priorities of many businesses has been trying to create a customer-centric business. Having a customer centric business, in this world that is powered by consumers, can definitely help your business flourish. There has been plenty of data submitted that shows how a good customer experience can greatly improve how long a business […]

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Go Beyond The Pill And Make A Difference

Go Beyond The Pill And Make A Difference

In recent years, there has been something known as a digital health trend. Digital health is the integration of the digital world and the healthcare world. Digital health has been known to: Help lower the disorganization in the delivery of healthcare Make improvements in the access of healthcare Lower the costs of healthcare Improve the […]

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SeamlessMD Tablet App Aims to Improve Patient Engagement/Adherence After Surgery

SeamlessMD Tablet App Aims to Improve Patient Engagement/Adherence After Surgery

One of the challenges of surgical recovery is that patients compliance. Post surgical instructions can be confusing, or they can be forgotten altogether. Even if a patient remembers a doctor’s instructions at first, the patient might forget them in a matter of weeks, or even days. But a new research project aims to test whether […]

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7 Skills That Make You An Awesome Marketer

7 Skills That Make You An Awesome Marketer

Guest blog by Matt Greener, an experienced consultant and the Director of Marketing at App Data Room. Top performing organizations expect more than deliverables from marketers. They expect marketers to be top performers. Do you strive to attain marketing excellence? Learn how to retool your strategy. Here are seven skills that put you on the path […]

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New Google Offering Brings Digital Transformation to Internet Health Searches

New Google Offering Brings Digital Transformation to Internet Health Searches

In this day and age, the Internet is the first source of health care information for the vast majority of patients. But the problem with searching for health information over the Internet is the same problem that arises with any Internet search: Queries turn up a lot of information and it’s hard to sort the […]

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ePatient Communities: Create A Community Of Empowerment And Strength

ePatient Communities: Create A Community Of Empowerment And Strength

There has been a rise in the demand for hospital services because a large number of people are requiring the services of hospitals and emergency rooms. As a result, there are more crowded waiting areas, people have to wait longer to receive treatment, and physicians are even treating patients in hallways. There are a number of […]

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2 Inside Secrets for Creating a Modern Website to Boost Your Digital Marketing

2 Inside Secrets for Creating a Modern Website to Boost Your Digital Marketing

Creating a modern website can be the difference between being in the green or being in the red. Here are two easy and practical tips that you can use to get an edge on your competition. Optimize Your Home Page The most important page on your website is arguably your home page. You should concentrate […]

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Wearables Are Now Part of the Digital Transformation of Clinical Trials

Wearables Are Now Part of the Digital Transformation of Clinical Trials

Wearable technologies are grabbing headlines as consumer-oriented devices that measure vital signs such as heart rate and respiration. Initially targeting the fitness market, more sophisticated devices are finding an audience among those interested in tracking their health. But the digital transformation of health care is leading to these technologies finding a place in drug discovery and development. They will […]

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Keys to Conducting a Successful & Compliant Digital Marketing Pharma Campaign

Keys to Conducting a Successful & Compliant Digital Marketing Pharma Campaign

If pharmaceutical and medical device companies are on the fence about how to incorporate social media into their digital marketing campaigns, they better get moving. The reason is simple: That’s where patients and consumers are. The first place that most people turn to for health information is the Internet. Increasingly, the main way that people access the […]