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Engagement Technology: the Answer to the “White Coat Syndrome”

Engagement Technology: the Answer to the “White Coat Syndrome”

It is interesting to see the development of patient engagement in the medical industry.  In years past, it was common for patients to “clam up” when visiting a medical professional.  The anxiety experienced labeled “white coat syndrome” often causes a patient’s blood pressure to elevate.  It was up to the medical staff to ask a series of […]

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Personalized Medicine? The Future of 3D Printing’s Influence On Pharma

Personalized Medicine? The Future of 3D Printing’s Influence On Pharma

Meg Whitman, the CEO of Hewlett-Packard, recently published an article on LinkedIn exploring different technological trends in healthcare. In addition to pointing out the increasing importance of apps and wearable technology for patients, and the potential insights gleaned by healthcare companies from big data, she mentions the impact of 3D printing. What is 3D printing? […]

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CLM: Establishing True Relationships With A Healthcare Professional

CLM: Establishing True Relationships With A Healthcare Professional

Things move fast in today’s world and it is time we also look forward within the pharmaceutical industry. The entire context on which the pharmaceutical industry operates is continually changing, and this can have big implications for the entire industry. All of the changes have serious consequences for the way a pharmaceutical company will market their […]

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Why Patient Engagement Must Become Part of Pharma R&D

Why Patient Engagement Must Become Part of Pharma R&D

While drug development is ultimately about finding new drugs to treat patients, patients have historically been absent from that process until the time comes to test drugs in clinical trials. But those barriers are coming down. Disease awareness and patient engagement are increasingly crossing over to the R&D side of drug development. Patients must be part of […]

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Digital Marketing and Its Big Role in Promoting Your Brand and Products

Digital Marketing and Its Big Role in Promoting Your Brand and Products

Traditionally, companies in the pharmaceutical industry have been slow to use the methods that other businesses had already caught on to help improve business. Things have changed today though; many companies in the pharmaceutical industry are adopting various digital marketing techniques in order to improve their business strategies. Pharmaceutical companies and pharmaceutical brands are improving their marketing efforts […]

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Patient Engagement and Data Protection: Complying with Regulations in a Digital Age

Patient Engagement and Data Protection: Complying with Regulations in a Digital Age

With ongoing developments in technology and software, there are many more opportunities to foster patient engagement, giving patients the tools to find out more about various medical issues, keep track of health-related measures, and chart the course of their own treatment. However, one of the critical concerns to deal with involves data protection. For example, […]

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Finding the Ideal Channel-Mix for Product Marketing

Finding the Ideal Channel-Mix for Product Marketing

When you have a good product and you simply want to get it out the door, it is easy to forget the channel-mix factor in the cost of selling. These costs can significantly cut into profits and have to be managed. A typical producer to consumer channel may include as many as three layers of agents and distributors […]

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One Medical Group Talks Google Helpouts for Patient Video Conferencing

One Medical Group Talks Google Helpouts for Patient Video Conferencing

Guest blog post by Alex Panagiotopoulos, Hale Advisors If you’re one of those healthcare companies that needs to innovate on a tight budget (i.e., all of them), I always say “curate before you create.” One area that is ripe for opportunity: patient video conferencing. Building a HIPAA-compliant, user-friendly solution that works with the dozens of […]

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Trying to Connect with Physicians? What Marketers Need to Know

Trying to Connect with Physicians? What Marketers Need to Know

Pharmaceutical companies and medical device makers put the majority of their resources behind direct marketing. While they’re most visible to the consuming public through television commercials and Internet advertising, they approach physicians very differently. According to The Pew Trust, the pharmaceutical industry spent more than $24 billion marketing to physicians and just $3 billion promoting their merchandise to […]