The recent social media boom has sent Internet marketers and brand managers scrambling to gain traction on any and every network

By Zoe Dunn As a follow up to the questions I submitted to FDA regarding the recent Guidance on providing Off-Label responses to unsolicited requests online, I had the pleasure of speaking with Jean-Ah Kang at DDMAC and getting her anecdotal feedback.  Please note, the commentary below is my interpretation of the conversation and in [...]

With the emergence of the topic of “Big Data” into mainstream media, it has many wondering what industries are going to sit on the sidelines, and which industry is going to  harness the intel that can come from analyzing the terabytes of data that is being posted and logged on a daily basis and doubling [...]

We are proud to unleash our latest offering of the original West Coast eMarketing event.  This year we have gathered over 35 speakers to help you tackle the many issues and opportunities for digital marketing in the pharmaceutical industry.  We have taken our past attendee feedback from all of our Digital Pharma programs and included [...]

Pamela Buford Director, Consumer / Urology Marketing Astellas Pharma US, Inc. 1. In what ways do you think pharma can best use social media tactics for its brands, including the corporate brand, while taking care to proactively ensure they are in compliance with the yet-to-be-finalized guidelines? Social media offers Pharma tremendous opportunity to engage with [...]

Scott K. Dessain, M.D., Ph.D. At the EXL Pharma 5th Annual Digital Pharma East conference in Philadelphia on October 19, 2011, I was impressed by the approaches being taken to authentically engage the pharmaceutical customer. Something was missing, though, from many of these efforts: learning from the patients. There is an important synergy between the [...]

Digital marketers from some of the worlds largest medical device companies gathered in Berlin on December 12th and 13th for the Exlpharma Digital marketing for medical devices Europe conference. Companies represented included Covidien, Medtronic, Zimmer, BBraun, Molynlcke, 3M, Medrad, Nipro, Bausch and Lomb and Smiths Medical. The room was alive with twitter activity, connecting on [...]

We’re excited to kick off the year for Microsoft’s Life Sciences at the Life Sciences Innovation Forum. This event, produced by ExL Pharma, will be gathering leading pharmaceutical executives to discuss how health quality can be improved by utilizing technologies to bring drugs to market faster, improve healthcare delivery and enhance patient engagement. The forum will [...]

At the recent Digital Pharma conference in Philadelphia, the iProspect Health Sciences team released “The Three-Part Prescription for Successful Natural Search: SEO Best Practices for Pharmaceutical Brands” – a health science eBook that demonstrates how industries like healthcare and pharma can leverage digital marketing and social media. Within the eBook, you will learn how keywords, [...]