Post Pic

9 views

0 Comment

One Marketer’s Fix to the “Yelp Problem”

One Marketer’s Fix to the “Yelp Problem”

Guest Blog by Alex Panagiotopoulos, Hale Advisors Does your hospital have bad reviews? How one marketer fixed his physicians’ “Yelp Problem.” At Hale Advisors, we recommend a 70/20/10 marketing investment strategy for our clients: 70% of a marketing budget should be used on “traditional” tactics, 20% on innovation in segmentation and targeting, and 10% on experiments, […]

Screenshot

16 views

0 Comment

How to Optimize Technology Spend – Value

How to Optimize Technology Spend – Value

When it comes to optimizing technology spend, the objective is to strike the perfect balance between ensuring the meeting owner’s vision and message are portrayed and key business objectives are met….without overspending. In addition, the content presented at medical education events must meet exacting standards for integrity and accountability. As meeting planners from pharma, biotech […]

Post Pic

100 views

0 Comment

5 Best Practices for Redoing Customer Engagement Practices in the Biopharmaceutical Industry

5 Best Practices for Redoing Customer Engagement Practices in the Biopharmaceutical Industry

Guest Blog by Sanjay Virmani, Indegene The biopharmaceutical industry has been adopting novel technologies and models to better engage Health Care Providers (HCPs). While the industry continues to seek innovation, the question of scaling the successes is equally key. How can deeper levels of customer engagement and proximity for sales, services, marketing, as well as medical […]

Post Pic

33 views

0 Comment

Top 5 Questions to Ask When Hiring a Project Manager

Top 5 Questions to Ask When Hiring a Project Manager

Guest Blog by Jill Trees, Hall Advisors You’ve taken on more clients, your workload has doubled, and your staff is already stretched too thin – it’s time to hire a project manager. You’ve gotten some word-of-mouth personal referrals and have narrowed your search down to a handful of top candidates. But how do you discern […]

CATEGORY: Uncategorized
Post Pic

68 views

0 Comment

Don’t Run Away From Patient Empowerment

Don’t Run Away From Patient Empowerment

There once was a time when accessing healthcare information was a difficult task to achieve for those who were not involved in the medical industry. Now, there are plenty of websites that allow patients to have access to medical information. During the past years, when patients walked into the hospital they would likely be given […]

Post Pic

160 views

0 Comment

FDA’s Restrictive Twitter Guidance Undermines Customer Experience for Pharma

FDA’s Restrictive Twitter Guidance Undermines Customer Experience for Pharma

Guest Blog by Zoe Dunn, Principal at Hale Advisors There are a lot of good POVs on the FDA’s recent Draft Guidance around Social Media (a sampling here, here, here and here). So at Hale Advisors, we decided to focus on a couple of items that caught our attention: Correction of Misinformation As we wrote last fall […]

Post Pic

82 views

0 Comment

Going Viral: What Marketing Strategies Produce Viral Content?

Going Viral: What Marketing Strategies Produce Viral Content?

Guest Blog by www.bestmarketingdegrees.org GOING VIRAL It isn’t easy to predict what marketing strategies will produce viral content. To be sure, we’ve seen some blundering attempts recently, but take heart: There are some consistent elements in successful campaigns that your brand can follow. WHAT YOU’RE AFTER Marketing campaigns are expensive to conceptualize, create and implement. […]

Post Pic

133 views

0 Comment

Creating a Holistic Experience Online – Pharma’s Next Step

Creating a Holistic Experience Online – Pharma’s Next Step

Staying ahead of the competition as a pharma company means going beyond offering certain medications or drugs. It means improving the overall experience that patients have when they turn to you for products and services. A recent article from Forbes on the digital transformation of pharma companies discusses the possibilities of pharma companies using the […]

Post Pic

91 views

0 Comment

What Coca-Cola Can Teach Hospitals About Marketing Budgets

What Coca-Cola Can Teach Hospitals About Marketing Budgets

Guest Blog by Alex Panagiotopoulos, Account Executive at Hale Advisors Summer’s is officially coming to a close next week, and it’s time to start thinking about everyone’s favorite topic: budget planning for next year! Luckily for you, we’ve got some tips for you to make your 2015 budget a success. To echo the authors of […]