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Beyond the Pill: New Technologies in Birth Control

Beyond the Pill: New Technologies in Birth Control

Birth control has been around for centuries, long before “the pill” came about in the sixties, but not for contraceptive use, it was actually first released by the FDA as a method to relieve severe menstrual disorders. Historically, it was Gabriel Fallopius, credited with inventing a medicated sheath used to prevent the spread of syphilis, and also […]

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New FDA Guidance Could Support Digital Transformation in Medical Devices

New FDA Guidance Could Support Digital Transformation in Medical Devices

The digital transformation sweeping across health care is moving quickly. Like most things regarding technology, regulation is slow to keep up, but the Food and Drug Administration’s perspective on regulating new wearable technology and mobile apps is getting a little clearer. The agency recently issued draft guidance stating that it wouldn’t regulate “low-risk” devices that are intended […]

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Pharma Needs to Partner with Medical Device Companies in Order to Truly Move Beyond the Pill

Pharma Needs to Partner with Medical Device Companies in Order to Truly Move Beyond the Pill

In order for pharmaceutical companies to move medicine into the 21st century, they’re going to need to develop relationships with companies developing medical devices. Modern medicine calls for pharma companies and clinicians to have data about their patients. The pills that pharmas make can’t communicate with doctors so in order to get the information that clinicians […]

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Engagement Technology: the Answer to the “White Coat Syndrome”

Engagement Technology: the Answer to the “White Coat Syndrome”

It is interesting to see the development of patient engagement in the medical industry.  In years past, it was common for patients to “clam up” when visiting a medical professional.  The anxiety experienced labeled “white coat syndrome” often causes a patient’s blood pressure to elevate.  It was up to the medical staff to ask a series of […]

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Personalized Medicine? The Future of 3D Printing’s Influence On Pharma

Personalized Medicine? The Future of 3D Printing’s Influence On Pharma

Meg Whitman, the CEO of Hewlett-Packard, recently published an article on LinkedIn exploring different technological trends in healthcare. In addition to pointing out the increasing importance of apps and wearable technology for patients, and the potential insights gleaned by healthcare companies from big data, she mentions the impact of 3D printing. What is 3D printing? […]

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CLM: Establishing True Relationships With A Healthcare Professional

CLM: Establishing True Relationships With A Healthcare Professional

Things move fast in today’s world and it is time we also look forward within the pharmaceutical industry. The entire context on which the pharmaceutical industry operates is continually changing, and this can have big implications for the entire industry. All of the changes have serious consequences for the way a pharmaceutical company will market their […]

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Why Patient Engagement Must Become Part of Pharma R&D

Why Patient Engagement Must Become Part of Pharma R&D

While drug development is ultimately about finding new drugs to treat patients, patients have historically been absent from that process until the time comes to test drugs in clinical trials. But those barriers are coming down. Disease awareness and patient engagement are increasingly crossing over to the R&D side of drug development. Patients must be part of […]

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Digital Marketing and Its Big Role in Promoting Your Brand and Products

Digital Marketing and Its Big Role in Promoting Your Brand and Products

Traditionally, companies in the pharmaceutical industry have been slow to use the methods that other businesses had already caught on to help improve business. Things have changed today though; many companies in the pharmaceutical industry are adopting various digital marketing techniques in order to improve their business strategies. Pharmaceutical companies and pharmaceutical brands are improving their marketing efforts […]

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Patient Engagement and Data Protection: Complying with Regulations in a Digital Age

Patient Engagement and Data Protection: Complying with Regulations in a Digital Age

With ongoing developments in technology and software, there are many more opportunities to foster patient engagement, giving patients the tools to find out more about various medical issues, keep track of health-related measures, and chart the course of their own treatment. However, one of the critical concerns to deal with involves data protection. For example, […]